PR and Utility Marketing Manager

March 6

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Solplanet

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Solplanet is a company specializing in the development and production of solar energy systems and related technology. They offer a wide range of products including energy storage systems, hybrid inverters, high and low voltage batteries, EV chargers, and heat pumps. Their solar inverters are noted for being reliable, user-friendly, and easy to install. Solplanet focuses on making solar energy accessible and sustainable, with products designed to reduce environmental impact while saving costs for both residential and commercial customers. Committed to innovation, they support their offerings with industry-leading warranties and provide comprehensive support through installation guides and monitoring tools. Solplanet actively participates in global solar trade fairs, showcasing their advances in solar technology.

Solar • AISWEI • Solplanet • Solar storage • Technology innovation

1001 - 5000 employees

Founded 2007

⚡ Energy

🔧 Hardware

🚗 Transport

📋 Description

•Our belief: •At SOLPLANET, we are driven by a simple idea: solar for everybody •We strive to create the best possible experience for distributors, installers and end users •That´s why our solar inverters, energy storage systems and EV chargers are easy-to-install, reliable and user friendly •Who We Are: •Private equity-backed AISWEI is a leading provider of renewable energy solutions - providing the world with solar inverters, batteries, EV chargers, heat pumps, and energy management solutions. •AISWEI has more than 15 years of expertise in R&D and manufacturing, with a strong technology heritage from both Germany and China •With 18 GW of annual production volumes (2023), AISWEI is one of the largest manufacturers of solar string inverters worldwide •AISWEI is operating under its own brand in China and its SOLPLANET brand internationally, and is trusted by leading global brands as an ODM service provider •Our team passionately believe that that we are all fellow citizens of one planet, and we are truly honored about deploying our solutions to local societies worldwide – every day •Title: PR and Utility Marketing Manager •Industry: Photovoltaic, Solar Inverter, EV Charger •Primary Location: European Country, preferably in CET +/-1 •Employment Type: Full-time •Overview and purpose of the role – How you will help us: •The PR and Utility Marketing Manager is a key strategic role that combines the responsibilities of managing public relations and driving marketing efforts within the utility segment. On the PR side, this role is responsible for developing and executing the company’s PR strategy to increase brand awareness, enhance brand reputation, and foster media relationships. The manager will be in charge of creating and nurturing a media network, securing speaking opportunities, and managing award submissions to ensure the company’s visibility and recognition in the industry. •Simultaneously, this position will support our expansion into the utility sector by driving marketing efforts specifically targeted at EPCs (Engineering, Procurement, and Construction companies) and investors. The PR and Utility Marketing Manager will work closely with local marketeers to enhance market penetration, build strong relationships in the utility space, and raise awareness of our solar solutions. This dual focus allows the role to leverage PR initiatives to facilitate entry and growth within the utility market, while ensuring consistent and effective communication across all business segments. •This position belongs to Central Solplanet Marketing team and thus has a global scope and coordinating function. This role reports to the Solplanet Marketing Director

🎯 Requirements

•Bachelor’s degree (Master’s degree optional but a plus) in Marketing, Public Relations, Communications, Business, or a related field. •Minimum of 5+ years of professional experience in public relations and marketing with a strong focus on B2B PR and communications •Experience in utility or energy-related marketing (preferred but not mandatory). •Interested in Corporate Social Responsibility (previous experience optional but highly welcome) •Excellent written and verbal communication skills, with experience in content creation (e.g. writing press releases, speeches, articles, etc.) •Proficiency in PR tools and platforms (e.g., media monitoring tools, press release distribution platforms). •Strong understanding of social media channels and their role in PR strategy to leverage them effectively. •Experience with crisis communications and managing brand reputation. •Strategic thinking and project management skills: ability to plan and execute long-term PR strategies, while also managing day-to-day operations. •Data-driven mindset with the ability to assess the effectiveness of PR campaigns using quantitative data. (e.g., reach, impressions, engagement). Strong analytical skills with the ability to interpret data and transform insights into actionable strategies. •Experience managing cross-functional teams and collaborating in a local, regional and global environment. •Fluency in English and at least one additional European language (mother tongue level).

🏖️ Benefits

•An International Team Environment: Join a talented group of marketers from diverse cultural backgrounds who collaborate closely with true team spirit. •Ownership and Impact: Take on responsibility from day one and enjoy the freedom to bring your ideas to the table, making a meaningful contribution and leaving your footprint. •Flexible Work Setup: Depending on your location, benefit from a hybrid or fully remote work environment that supports a healthy work-life balance. •Value-Driven Culture: Be part of a company that prioritizes values, fosters flat hierarchies, and ensures approachable and supportive leadership. •A Multi-Cultural Workplace: Work with colleagues from various cultures and perspectives, contributing to an enriching and inclusive work experience. •Professional Growth Opportunities: Grow your career in an international environment that leverages your abilities, skills, and expertise, while offering pathways for long-term development. •Be Part of a Growing Industry: Join an ambitious and rapidly expanding Solplanet team, where fast decision-making and energy drive strong opportunities for you to succeed in cultivating your career within the renewable energy industry.