Integrated Marketing Manager - Cyber Security and Partner Focused

4 days ago

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SonicWall

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firewall • ngfw • application intelligence and control • network security

1001 - 5000

Description

• The Integrated Marketing Manager is the CEO of a specific product or pillar. • They are responsible for alignment with, but not limited to, PR, Field Marketing, Sales Enablement, PMM, product spokespeople, sales leaders, and any other key stakeholders. • They must be metric, output, and outcomes-focused, driving leads, pipeline, and bookings. • The Integrated Marketing Manager is responsible for creating the overall strategy and go-to-market plans, including understanding the potential audiences and opportunities. • They will request and oversee the creation of campaign deliverables working cross-departmental with brand, web, social, copywriting, and mops, and will be responsible for driving the execution of all campaign deliverables which must be aligned to SonicWall’s corporate brand message. • Finally, the Integrated Marketing Manager is responsible for program roll-out and ongoing communication with the regional field marketing team, and sales/sales enablement team and will provide ongoing support with promotions.

Requirements

• Familiar with internal project management platforms such as JIRA and Confluence • Proficiency with SFDC and Demandbase or other relevant intent tools. • Proficiency in external webcast platforms such as BrightTalk, On24, WebEx, or other • 6+ years of experience in B2B marketing. • Experience in channel environments and the IT security industry. • Drives collaboration with external partners and internal teams to ensure flawless execution. • Effective communication and presentation skills.