Content Marketing Specialist

November 20

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SORACOM

WebsiteLinkedInAll Job Openings

IoT • Cloud • M2M • Connectivity • MVNO

51 - 200 employees

Founded 2015

Description

• Soracom is seeking a talented Content Marketing Specialist capable of producing high-quality content at scale. • Help raise awareness of brand and increase inbound demand for Soracom’s products and services. • Operate as an individual contributor and occasionally work with internal resources to create compelling content. • Hands-on copywriting and coming up with visual assets to enhance engagement. • Highly proficient at juggling multiple tasks and working well within a team to deliver results. • New role within the European Marketing function at Soracom, offering opportunity for ambitious development. • Creative with high levels of autonomy and a passion for high-quality content that resonates with a technical audience. • Produce a wide variety of content types that drive awareness and generate demand for Soracom’s IoT Connectivity Platform and device portfolio. • Manage Soracom’s SEO pipeline in Europe and carry out competitor analysis for new SEO opportunities. • Take ownership of Soracom's email marketing strategy in Europe, delivering relevant news directly to prospects. • Support events strategy with custom content production including webinars and IRL events. • Produce enablement material and collateral to help Sales communicate effectively on customer calls. • Build custom landing pages on the Soracom website and maintain existing ecommerce product listing pages.

Requirements

• Excellent copywriting skills with demonstrable experience in producing high-quality blogs, ebooks, customer case studies, and ad copy. • A versatile individual who can produce different content in different mediums to enhance engagement and knows how to create messaging that lands well with a tech-driven audience. • At least 3 years of marketing experience at a tech B2B business, ideally in the SaaS or IoT space. • Experience communicating with audience segments via email marketing. • Demonstrable experience ranking on page 1 in Google SERPs for keywords with at least 500 searches per month. • Experience producing customer testimonials and creative short-form videos to drive engagement via social channels. • Excellent written and verbal communication skills in English, with previous experience communicating with customers, partners, and internal stakeholders. • Ability to contribute ideas and suggestions to the marketing team. • Ability to collaborate with the product, marketing, and sales teams to produce relevant content that meets the needs of our audience and supports product launches and promotional campaigns. • Experience with Adobe design suite, including Illustrator, Photoshop, Premiere Pro, and After Effects. • Successful completion of Hubspot’s Inbound Certification Course. • Good HTML and CSS capabilities. • An eye for good design and excellent copywriting. • Experience working remotely alongside different people from different cultures, spanning multiple timezones. • Experience with A/B testing to improve conversion and engagement rates.