Lifecycle Marketing Manager

2 days ago

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Spellbook

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Description

• At Spellbook, we’re reshaping how legal work gets done. • We launched the world’s first generative AI copilot for lawyers, empowering over 2,500 law firms by automating contract review and drafting. • As a Lifecycle Marketing Manager at Spellbook, you’ll play a key role in driving user engagement, retention, and expansion across our customer base. • You’ll develop and execute lifecycle marketing campaigns with a strong focus on increasing net revenue retention and customer activation while contributing to user experience improvements. • Your work will ensure that users receive valuable, timely content, whether through email or other digital channels. • You’ll use a data-driven approach to measure and optimize the entire customer journey.

Requirements

• 5+ years of experience in lifecycle or email marketing, preferably within a SaaS, B2C or B2B environment. • Proven track record of creating high-performing email campaigns and driving customer retention strategies. • Strong understanding of customer segmentation, A/B testing, and data analysis to optimize marketing performance. • Ability to manage multiple projects, prioritize tasks, and work in a fast-paced startup environment. • Proactive communication skills to effectively collaborate and achieve buy-in for marketing initiatives up, down, and across the organization. • Excellent copywriting skills, with a focus on describing technical product features with clear, compelling messaging. • Experience with marketing automation & email platforms (e.g., HubSpot, Mailchimp, Outreach, etc.), and user analytics tools (e.g. Mixpanel). • Attention to detail and basic understanding of visual design to independently craft customer-facing materials.

Benefits

• Secure your stake in our success; as a pivotal early employee, you'll be granted generous stock options. • Enjoy ample paid time off, an annual wellness stipend and paid volunteer time off. • Embrace autonomy and accountability; we focus on outcomes and empower you to determine how to get the job done. • Thrive in a flexible work environment. • Unleash your potential for continuous career growth; Spellbook is an early-stage company which means you’ll have influence and growth opportunities from day one.