Digital Marketing Manager

6 hours ago

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Sphera

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Integrated Risk Management • Environment • Health • Safety & Sustainability (EHS&S) • Operational Risk Management (ORM)

1001 - 5000

Description

• Plan, execute, and manage all digital marketing for Sphera, including SEO, SEM, email marketing, social media and website • Work with Digital Marketing Director to create and execute a digital marketing strategy to distribute content • Work with a team of writers, marketers, and other stakeholders to maintain Sphera’s digital presence • Maintain consistent brand messaging across all defined channels • Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience • Create and maintain an editorial calendar to deliver targeted content • Create and project manage content and requests for social media, emails, and other forms of digital communication • Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns • Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs • Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques • Develop and monitor SEM and social campaign budgets • Stay up to date on the latest social media trends, and implement them into Sphera’s social campaigns

Requirements

• Bachelor’s degree (or equivalent) in marketing, advertising, or communications • Ability to analyze consumer metrics, reports, and trends • Strong project management and managerial skills • Experience with Pardot, Google Analytics Suite, Wordpress, SEMRush and program connectivity/setup • SEM, Social, Email and SEO savvy, with a passion for staying on top of trends • Strong understanding of short-term wins with long term vision • Strong sense of creativity, imagination, and innovation • Excellent interpersonal skills, with the ability to collaborate with other departments • In-depth knowledge of various social media platforms and best practices • In-depth knowledge of current digital trends • Experience in digital marketing, or a related field • Proficiency in photo and video editing software • Experience with SEO and SEM strategy and keyword research • Analytical mind, with a passion for measuring data