Digital Marketing Specialist
November 10
Description
• Digital Marketing Specialist responsible for implementing marketing programs to drive product sales and brand awareness • Identify new opportunities and establish digital marketing strategies across various channels • Manage PPC campaigns and monitor advertisement budgets for maximum ROI • Collaborate with stakeholders for consistent brand messaging and improved customer experience
Requirements
• Proven SEM experience with PPC campaign management across multiple web and social channels • In-depth experience with website analytics tools such as Google Analytics • Solid understanding of performance marketing, conversion, and online customer acquisition • Expertise in keyword research, data analysis and reporting • Knowledge of ranking factors and search engine algorithms • Up-to-date with the latest trends and best practices in SEO and SEM • Strong business acumen and expert communicator • Experience with A/B and multivariate experiments • Basic understanding of HTML, CSS, XML, JavaScript, and web development and industry-leading commerce tools
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