Digital Marketing Specialist

November 10, 2024

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Logo of Prayag Health

Prayag Health

Prayag Health is a digital healthcare startup from DFW (Dallas โ€“ Fort Worth) metroplex with a simple mission: Healthy Body and Happy Soul.

Home Healthcare Products

2 - 10 employees

Founded 2019

๐Ÿ“‹ Description

โ€ข Digital Marketing Specialist responsible for implementing marketing programs to drive product sales and brand awareness โ€ข Identify new opportunities and establish digital marketing strategies across various channels โ€ข Manage PPC campaigns and monitor advertisement budgets for maximum ROI โ€ข Collaborate with stakeholders for consistent brand messaging and improved customer experience

๐ŸŽฏ Requirements

โ€ข Proven SEM experience with PPC campaign management across multiple web and social channels โ€ข In-depth experience with website analytics tools such as Google Analytics โ€ข Solid understanding of performance marketing, conversion, and online customer acquisition โ€ข Expertise in keyword research, data analysis and reporting โ€ข Knowledge of ranking factors and search engine algorithms โ€ข Up-to-date with the latest trends and best practices in SEO and SEM โ€ข Strong business acumen and expert communicator โ€ข Experience with A/B and multivariate experiments โ€ข Basic understanding of HTML, CSS, XML, JavaScript, and web development and industry-leading commerce tools

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