Brand Director

4 days ago

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Sporty Group

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Description

• Develop and implement long-term brand strategies aligned with business objectives • Oversee the creation and execution of brand campaigns to enhance brand awareness and market share • Conduct market research and analysis to understand market trends, customer needs, and competitive landscape • Utilize insights to refine brand strategies and identify new opportunities for growth • Define and articulate the brand’s value proposition, positioning, and messaging across all marketing channels • Ensure consistency in brand voice and tone across all customer touchpoints • Lead the planning, development, and execution of marketing campaigns, ensuring alignment with brand objectives • Collaborate with creative, digital, and media teams to produce high-impact campaigns • Monitor and analyze the performance of brand campaigns and initiatives • Provide regular reports to senior management on brand performance, insights, and recommendations • Collaborate with cross-functional teams to ensure cohesive brand execution • Oversee the brand marketing budget, ensuring efficient allocation of resources to maximize ROI • Track spending and provide financial reports to ensure budget adherence

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field • Solid experience in brand management or marketing, with at least 5 years in a senior leadership role • Fluency in both written and spoken English is essential • Proven experience in the iGaming industry or a related field is highly desirable • Strong strategic thinking and analytical skills with a track record of developing successful brand strategies • Proficiency in digital marketing, social media, and emerging marketing trends • Highly motivated and results-driven • Strong interpersonal skills with the ability to build relationships across all levels of the organization • Adaptable and able to thrive in a fast-paced, dynamic environment

Benefits

• Quarterly and flash bonuses • Core hours of 10am-3pm in a local timezone, but flexible hours outside of this • Top-of-the-line equipment • Referral bonuses • 28 days paid annual leave • Annual company retreat • Highly talented, dependable co-workers in a global, multicultural organisation • Payment via DEEL, a world class online wallet system • Small teams for impactful work • Globally established business providing stability and security