Associate Director - Engagement Marketing

September 22

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Spring Health

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Healthcare • Artificial Intelligence • Mental Illness • Treatment Selection • Benefits

501 - 1000

Description

Lead high impact engagement and lifecycle marketing team. Own global member engagement and retention strategy. Manage email, SMS, and push marketing channels. Drive engagement and conversions through marketing journeys. Define lifecycle vision for new member acquisition. Develop segmentation and personalized marketing strategies. Build comprehensive lifecycle marketing campaigns supporting various products. Craft messaging to articulate value of Spring Health. Develop rigorous testing strategy for optimization. Integrate martech stack with internal systems. Lead Iterable integration supporting end-to-end member journey. Build robust analytics and reporting tools for campaign performance. Refine processes elevating marketing team effectiveness. Mentor and coach team members to foster high performance.

Requirements

8+ years of marketing experience, SaaS and/or employer benefits is a plus. 3+ years of people management experience. 3+ years of vendor management experience. Expert at building end-to-end campaigns/assets in MarTech. Experience with Payer/Health Plans is a plus. Excellent writing, communication, and presentation skills. Strong data and analytics background; marketing analytics tools experience a plus. Strategic and innovative mindset. Exceptional project management skills. A passion for mental health, focusing on members first. Flexibility and adaptability in ambiguous situations. Exploratory mindset with passion for testing and learning. Ability to apply strong business judgment in high-stakes situations. An obsession with detail. A strong collaborator, ready to make an immediate impact. Humble, hungry, and honest.

Benefits

Health, Dental, Vision benefits start on your first day. A yearly allotment of no cost visits to the Spring Health network. 10 allocated sick days per year. Flexible paid time off plus 12 paid holidays. Access to Gympass, an on-demand virtual benefit for wellbeing coaching. Four weeks fully paid sabbatical leave after four years. 4-4.5 months of fully paid parental leave. Access to Bright Horizons® child care, back-up care, and elder care. Access to fertility care support including $4,000 reimbursement for expenses. Salaries benchmarked using Radford Global Compensation Database. Incentive pay based on role and equity that vests after your first year. Employer sponsored 401(k) match of up to 2% after 90 days. 66% of team members work fully remote; 33% hybrid model.