Freelance Paid Media Manager

September 17

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digital media • marketing • media • creative • public relations

51 - 200

Description

•Manages campaign strategy, budget management, and ad trafficking (including compiling creative assets and copy; managing handoff to media buyers and vendors) •Collaborates with creative and strategy teams to optimize creative, messaging, and audiences across campaigns and platforms •Collaborates with media buying agency to execute and optimize paid campaigns across all platforms (Including being the subject matter expert on search for our internal team/clients; retailer media expertise is a plus) •Leads monthly client reporting calls and internal meetings •Communicates campaign performance, insights, and recommendations to account management team, strategy team, creative team, and clients •Keeps up to date reporting dashboards and inputs key insights regularly •Analyzes KPI’s and provides recommendations for account improvement, across channels •Provides thought leadership, strategic development, and deployment of campaigns across social and digital owned properties •Performs paid media channel audits, makes recommendations, and stays up to date on best practices •Seeks to spot trends and help our clients and creative teams capitalize on them •Interprets key insights and lessons for monthly client reports •Makes recommendations to improve clients’ site sales, including site improvements, email strategies, etc.

Requirements

•Self-starter, skilled multi-tasker who can juggle many client projects simultaneously with little oversight •Strong attention to detail and organizational skills, paired with clear verbal and written communication •Possesses an unrivaled proactiveness and hustle •Analytical by nature; has strong problem-solving skills •Knowledge and passion for all things digital/social •Social Media black belt - expert user of organic social media platforms including Instagram, TikTok, Pinterest, Meta and the up-and-comers •Google black belt - continually developing expertise in Google Analytics, Google AdWords, and SEO •Comprehensive understanding of digital technology and terminology