Product Marketing Manager

2 days ago

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StarRez, Inc.

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StarRez, Inc. is a leading provider of resident and property management solutions specifically designed for the student housing industry. The company focuses on enhancing resident experiences and operational efficiency by offering a comprehensive platform that includes tools for community management, reporting, billing automation, and self-service resident portals. StarRez partners with educational institutions and housing communities worldwide to create thriving environments through innovation and engagement.

student housing software • conference and events software • student conduct software • room inspection and condition software • student accommodation software

201 - 500 employees

🏠 Real Estate

💰 Private Equity Round on 2022-01

📋 Description

• Develop and drive go-to-market strategies for product launches and feature updates across key market segments. • Define and articulate value propositions that resonate with target audiences, addressing their specific needs and challenges. • Collaborate cross-functionally with Product, Sales, and Marketing teams to ensure alignment on messaging, positioning, and customer engagement plans. • Manage launch timelines, ensuring clear communication and successful delivery across teams. • Create, maintain, and enhance Sales enablement materials, including pitch decks, battle cards, competitive analyses, objection-handling guides, FAQs, and more. • Deliver training and resources to equip Sales teams with the knowledge and tools needed to effectively communicate the value of StarRez solutions. • Conduct ongoing market research to inform and refine product positioning and messaging strategies.

🎯 Requirements

• 4+ years of experience in Product Marketing or related roles in a B2B SaaS environment • Exceptional storytelling skills, with the ability to simplify complex concepts into concise, compelling, and tailored narratives • Proven experience in launching new products and driving end-to-end campaigns • Analytical mindset with a history of leveraging data to develop, refine, and measure strategic initiatives • Strong written and verbal communication skills, with experience delivering high-impact content and presentations • Highly collaborative with the ability to work cross-functionally and build strong relationships across a global business

🏖️ Benefits

• Full benefits including health care, paid time off, life insurance, and 401k plan with company match for eligible team members. • A supportive team environment with emphasis on learning and development opportunities. • Opportunity to be a part of a well-established, high-performance company that has been in business for over 30+ years. • Our Promise: You will learn, grow, and be appreciated for your impact and contributions. • Z-Factor: Our most celebrated value, you will work with a team of caring, high-performing, and passionate people who have fun supporting our vision, innovation, and continuous improvement.