Senior Digital Marketing Specialist, SEM & Paid Social

3 days ago

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Storyblocks

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Storyblocks is a company that provides a comprehensive stock media library, offering users unlimited downloads of various creative assets such as video footage, motion backgrounds, audio files, and stock images. Their platform is designed to enhance video creation by providing easy access to over 2. 6 million assets, with industry-leading licensing. Storyblocks caters to both individual and business needs, offering specific licenses for different types of users. Additionally, they offer creative tools and templates for popular software like After Effects, Premiere Pro, and DaVinci Resolve, which are aimed at making video creation faster and more efficient.

Stock Footage • Stock Video • Production Music • Motion Backgrounds • Sound Effects

201 - 500 employees

Founded 2012

📱 Media

🛍️ eCommerce

☁️ SaaS

📋 Description

• Who You Are: • We are seeking a Senior Digital Marketing Specialist with 3-5 years of hands-on experience in digital marketing and a strong eagerness to learn and grow within the performance marketing space. In this role, you’ll manage and optimize SEM and Paid Social campaigns across platforms like Google, Bing, and Meta, driving growth and scaling channels to meet company objectives. You will own the day-to-day operations of your channels, executing strategies that drive growth and scale for the business. • Success in this role will be measured by your ability to meet and exceed key performance metrics such as CPA, CPC, and ROAS, while identifying and seizing new opportunities for growth. You’ll take ownership of your channels, ensuring campaigns are optimized, budgets are managed efficiently, and performance is consistently on track. This role requires someone who can dive deep into data, analyze trends, and make informed decisions that keep campaigns on course. • The ideal candidate will have a continuous drive to improve and expand their skill set. You will play a pivotal role in shaping daily campaign decisions, collaborating with cross-functional teams, including Creative, Demand Gen, and your manager to align with broader marketing goals. As a proactive problem solver, you will run A/B tests, uncover insights, and deliver data-driven recommendations that impact company-wide strategies.

🎯 Requirements

• 3-5 years of experience in digital marketing, with a focus on SEM, Paid Social, or both. • Proven experience managing and optimizing paid campaigns across platforms such as Google Ads, Bing Ads, Meta (Facebook/Instagram), LinkedIn, and more. • Experience running A/B tests and optimizing campaigns based on performance data. • Ability to work across multiple paid digital platforms to develop strategies unique to each channel and that speak to different target audiences on those platforms. • A solid understanding of performance marketing metrics (CPA, CPC, ROAS) and the ability to analyze data quickly to drive decisions. • Knowledge and understanding of the customer journey for paid channels. • Strong proficiency with tools like Google Analytics, Google Sheets, Excel, and other analytics platforms. • Analytical skills and comfort breaking down and attacking open-ended problems. • Desire to collaborate effectively with cross-functional teams, providing insights and contributing to larger marketing projects. • Detail-oriented with the ability to manage tasks in a fast-paced environment and deliver work on time. • Excellent written and verbal communication skills, with the ability to present findings to leadership and teams. • A passion for performance marketing, with a drive to learn and grow in the field. • Bachelor’s degree with a strong track record of academic performance. • Experience managing six-figure plus monthly ad budgets. • Experience with CMS tool(s) • Familiarity with SAAS metrics (e.g. LTV:CAC) a plus. • Experience with Organic Social strategies and community engagement. • Creativity in developing social content based on data-driven insights and familiarity in managing organic social media channels. • Agency and/or account management experience.

🏖️ Benefits

• Competitive and fair compensation: We believe in fair pay--equal pay for equal work. For each title, we consistently apply competitive salary bands based on market data and benchmarks which are reviewed twice a year. What you’ve been paid before, fear of conflict, or willingness to negotiate does not play a part in determining your pay. • 401(k) retirement plan: We offer both a Traditional and Roth 401(k) with a company match. • Company-paid medical: Our medical, dental and vision premiums are covered 100% for you and your dependents. • Paid parental leave: Welcoming new family members is exciting, but it can also be challenging. We offer twelve weeks paid leave for primary caregivers and four weeks for secondary caregivers. • Unlimited vacation: At Storyblocks, we believe in the importance of taking time off when you need it. Typically, employees take about three or four weeks each year. Plus, two company-wide week breaks in July and December. • Flexible work options: As a fully remote company, we’ve got you covered no matter where you are. Remote work stipend? Check. Company and team events? Check. • Flexible work options: All of our work is virtual. As long as you deliver results, you are welcome to get your work done during unusual times when desired. • Company-sponsored mentorship and growth: We encourage attending virtual meetups and are happy to host them as well. We also have a leadership coach, on staff, available to all employees to enhance your professional development. • Employee perks: We help employees maintain work-life balance and honor their contributions to the organization by offering resources such as a financial wellness program, a subscription service that offers unlimited deliveries from thousands of eligible restaurants with $0 delivery, and a recognition and rewards program that celebrates their accomplishments.