Web Analyst

February 25

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Strategic Education, Inc

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Strategic Education, Inc. is a leader in creating innovative and career-relevant learning experiences designed to prepare learners for the workforce. With over 130 years of experience, the company partners with more than 1,300 employers across the U. S. and educates over 100,000 students globally. Strategic Education offers customized workforce solutions ranging from tuition assistance to accredited degree courses, non-degree skill pathways, and coding schools. It has a strong focus on addressing evolving skills gaps and fostering employee career growth through dynamic learning environments. The company operates reputable institutions like Strayer University, Capella University, and the Jack Welch Management Institute, among others, emphasizing the importance of education in driving economic mobility and empowering individuals.

5001 - 10000 employees

Founded 1998

📚 Education

🤝 B2B

🏢 Enterprise

📋 Description

• Responsible for design, development, and communication of media, web & relationship marketing analytics • Analyze web traffic data to identify trends, opportunities, and causes of change in website performance • Collaborate with marketing teams to troubleshoot issues, optimize performance, and implement strategic improvements • Build and maintain dashboards to monitor website performance • Develop and present data-driven insights and reports to stakeholders • Generate hypotheses, test assumptions, and evaluate effectiveness of website changes through A/B testing • Ensure accuracy and reliability of data and support execution of testing initiatives • Partner with cross-functional teams to ensure successful implementation of website optimization strategies • Act as a subject matter expert on web analytics, providing guidance and recommendations based on data findings

🎯 Requirements

• Bachelor’s degree in quantitative or digital marketing/web relevant field • Minimum of 3 years relevant digital/web analytics experience • Strong analytical skills with experience in website analytics, data visualization, and dashboard creation • Proficient (2+ years) in web analytics tools (Adobe Analytics preferred) and data visualization platforms (PowerBI preferred) • Demonstrated ability (2+ years) to connect multiple data sources and analyze large datasets using SQL • Proven ability to translate data into actionable insights and communicate findings to non-technical stakeholders • Strong project management skills and the ability to handle multiple priorities effectively • A curious mindset with the ability to ask the right questions and investigate underlying factors affecting website performance • Experience in A/B testing, conversion rate optimization (CRO), and monitoring the impact of website changes • Ability to work effectively within a team setting while being an assertive self-starter and managing independent tasks

🏖️ Benefits

• Medical, dental, vision, life and disability plans • Well-being incentives • Parental leave • Paid time off • Paid holidays • Tax saving accounts (FSA, HSA) • 401(k) retirement benefit • Employee Stock Purchase Plan • Tuition assistance • Entertainment and retail discounts