Product Manager - Ischemic Stroke

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Stryker

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medical Instruments & Supplies • medical devices • medical technology • Surgical Instruments

10,000+

Description

• Understand key competitors and their relative strengths/weaknesses • Understand customer groups, including why customers buy the product or service approach for the product or portfolio • Understand the different marketing channel strategies and associated business implications • Track and report results/KPIs to leadership and sales • Explain different product features to different customers as appropriate to their needs • Maintain customer engagement and deeply understands customer needs • Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc • Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable • Understand competitive dynamics in the market • Understand what customers value and how they perceive different attributes of the product or portfolio • Articulate why the product or portfolio adds value or solves problems for the customer • Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio • Propose objectives for generating clinical evidence and evaluates studies • Tie the business goal of the product or portfolio to the overall goal of Stryker • Synthesize market trends and make recommendations on areas of strategic focus • Develop new strategies, sales tools, and communication plans for the product or portfolio • Apply clinical knowledge in combination with technical knowledge to educate and articulate value • Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio • Responsible for the obsolescence plan • Provide analytical support to set price • Articulate desired communications outcomes consistent with marketing strategy to MarComm team • Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals • Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning • Provide marketing intelligence group with key objectives and inputs to drive customer insights

Requirements

• Bachelor’s degree required • 4+ years of work experience required • MBA preferred • 2+ years medical device experience preferred • 2+ years of marketing and/or sales experience preferred • Neurovascular experience preferred

Benefits

• salary plus bonus eligible • benefits