Senior Portfolio Manager, Marketing

6 days ago

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Stryker

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medical Instruments & Supplies • medical devices • medical technology • Surgical Instruments

10,000+

Description

• Gather and collate competitive information to drive insights • Anticipate the needs of customers and patients and create a superior value proposition • Obtain insights by leveraging key opinion leaders and 3rd party companies • Understand customers and optimizes value proposition • Analyze the validity and reliability of market research results. Understand statistical significance and basic hypothesis testing. • Effectively use and interpret qualitative and quantitative research • Utilize market research and third-party data to identify key industry trends • Collaborate cross-departmentally to lead the new product development (NPDP) process • Understand new product development process and its effect on the business • Build financial business case model to support new product development funding and product return on investment • Responsible for delivering the business objective, marketing objective and leading the discovery process for the pre-commercialization plan • Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning • Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.) • Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence • Understand the costs of acquiring new customers vs. retaining current customers • Understand how to target customers based off of total market potential and opportunity • Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each • Lead the development of integrations with third parties to enhance NPD projects and products • Understand and predict market trends • Research key factors, measurements and variables used in forecasting • Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy • Develop contingency plans in the event of a supply chain interruption • Create and communicate a value proposition • Develop pricing consistent with the Marketing Strategy and brand positioning • Develop new marketing channels and tools • Define performance criteria used for evaluating business trends and activities

Requirements

• Bachelor’s degree required • 6+ years of work experience required • MBA preferred • 3+ years medical device or marketing experience preferred • Excellent presentation and interpersonal communications skills

Benefits

• Eligible for bonus plus benefits.