Product Marketing Manager

July 28

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Sword Health

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Sword Health is the world’s fastest growing virtual MSK care provider, on a mission to free two billion people from pain

Digital Health • medical devices • machine learning • Artificial Intelligence • physical therapy

201 - 500

Description

• Conduct in-depth market research to uncover insights about business and consumer audiences, including how Sword can help members on their journey to live pain free. Utilize findings and competitive analysis to inform product positioning, messaging, and go-to-market plans • Serve as the voice of the customer with internal teams • Craft compelling and differentiated product positioning and messaging that helps business and consumer audiences understand the value of Sword’s solutions • Build and lead cross-functional go-to-market plans for product releases • Collaborate with Product Management, Clinical, Design, Marketing, Communications, Sales, Enrollment, and other relevant teams to ensure effective execution of launch, adoption, and engagement plans • Support our commercial teams with training, market insight, reporting, and tools that enable them to effectively sell our solutions • Track performance of products, gather feedback from members, analyze behavior, and identify opportunities for product and marketing improvements • Create internal- and external-facing sales and marketing collateral to support sales efforts and drive product adoption. Collaborate with Sales Enablement to develop training materials and ensure deep understanding of products by the relevant sales teams • Craft external facing marketing campaigns and programs to drive awareness of Sword and our product innovations

Requirements

• A desire to work for a mission-driven company that helps improve lives of our patients on a day-to-day basis • 6+ years of relevant product marketing experience • Proven success developing and launching insights-driven, go-to-market, and product adoption campaigns • Strong background in making complex products easy to understand by diverse B2B and B2C (B2B2C) audiences • Highly data-driven, with strong ability to use insights to frame recommendations • Strategic thinker who also drives forward tactical execution • Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment • Excellent communication skills with the ability to adapt and work effectively with a team • Attention to detail and strong follow-through