Account Based Marketing Manager

2 days ago

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Tailscale

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Security • Privacy • Log Processing • Connectivity • Remote Access

51 - 200

💰 $100M Series B on 2022-05

Description

• Tailscale is building software that interconnects people and their devices securely. • Looking for an experienced Account Based Marketer to direct strategy for key account penetration. • Responsible for defining, executing, and scaling the ICP marketing strategy. • Work closely with sales, customer success, and marketing teams for account engagement. • Create account-based marketing strategy to drive new business and expand existing revenue. • Collaborate with teams to execute quarterly ABM plans. • Analyze market trends and competitors for best-in-class strategies. • Expert in ABM tools and technology stack. • Self-starter to manage multiple projects and initiatives effectively. • Aim to grow conversions, especially among technical audiences.

Requirements

• 7+ years of experience in a B2B marketing role at a technology startup. A minimum of 5 years focused on ABM • Proven experience with 1:1, 1: few, and 1: many ABM motions • Experience with both firmographic segmentation • Ability to influence web & content strategy consistent with needs of the ABM strategy • Hands-on experience with predominant sales/marketing tech and ABM platforms • Able to be effective working across organizational boundaries • Thorough knowledge and understanding of enterprise lead-management processes • Experience running experiments to prove or disprove working theories. • Self-starter who can manage multiple projects independently • Hunger to meaningfully grow Tailscale’s customer conversions

Benefits

• An inclusive, flexible environment where you can be your authentic self. • A competitive total compensation package. • Comprehensive group benefits with no waiting period. • All-remote with the opportunity to work from anywhere. • Connect with other Tailscalars IRL. • Support for your personal and professional development. • Paid time off and a healthy work-life integration. • A build-your-own home office setup. • Generous parental leave program from your first day.