Marketing Media Specialist

2 days ago

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1001 - 5000

Description

• Assist in developing recommendations for strategies to improve media productivity utilizing direct marketing best practices. • Manage deliverables and timelines for media campaigns within a defined process, working with marketing partners. • Responsible for expense tracking for a specific media with manager guidance and clearly explain expense drivers and kit/per price status. • Explore competitor examples, or past tests as input to Operational Marketing Plans. • Document and share the relevance to our business. • Assist with execution details as needed for Operational Marketing Plans. • Responsible for system tasks, including the input of strategic information and creative plans from Strategists into WorkFront and Unica Plan. • Utilize compliance, product and direct marketing best practices knowledge. • Support inputs to the strategy development process through competitive monitoring and identification of trends. • Support the monthly strategy review and quarterly testing review processes. • Review consumer insights to participate in strategy development process.

Requirements

• Bachelor’s degree in Business, Marketing or equivalent work experience. • 3 years of related experience. • Demonstrated ability to work independently. • Ability to work in a project-oriented team environment. • Ability to work with a high degree of accuracy. • Basic knowledge of key levers that drive media and business results. • Basic knowledge of expense management and how it impacts business results.

Benefits

• Medical • Dental • Vision • Employee Assistance Program • Life Insurance • Disability Plans • Parental Leave • Paid Time Off • 401k • Tuition Reimbursement