Marketing Automation Manager

23 hours ago

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Velocity Global

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Employer of Record (EoR) • International PEO) • Global Immigration • Agent of Record (AoR) • Independent Contractor Compliance

501 - 1000

💰 Series B on 2022-05

Description

• We are looking for a passionate and driven Marketing Automation Manager to join our growing Marketing Planning, Analytics and Operations team where you'll improve our internal marketing tech stack, campaign performance, and collaborate with teams to enhance data and system integrations. • You will report to the Head of Marketing Planning, Analytics, and Operations. • This role will be fully remote in the United States. • Develop and Execute Automation Strategies across Lifecycle: Design and/or implement effective marketing automation and sales sequence strategies to enhance outbound campaigns, lead generation, nurture campaigns, customer engagement and overall revenue growth using platforms like HubSpot, Salesforce and Outreach. • Be a strategic execution lead on all aspects of marketing automation and email marketing with respects to process design, process execution, data quality, system enhancements, and integrations. • Create and deploy new CRM/lifecycle automation to support cross-departmental (i.e., sales, marketing, and customer experience) goals. • Drive the execution of database re-engagement, cold and targeted outbound communications, and other growth initiatives, employing automation to streamline processes and scale operations effectively. • Maintain data hygiene and database/CRM health to ensure accurate targeting and reporting. • Report on key audience, campaign, and pipeline performance metrics and conduct regular reviews to ensure alignment with overarching business goals and objectives. • Develop dashboards and ad hoc reporting. • Collaborate with the content, product marketing and design team to enhance customer engagement and synchronize messaging and branding across all touchpoints.

Requirements

• Experience (5+ years) in marketing operations, marketing automation or sales automation • 3+ years of experience in a B2B organization, direct-to-end user market or organization with complex marketing-sales hand-offs • Deep understanding of CRM functionalities, automation, and data management • Able to effectively collaborate with cross-functional teams to drive results • Proficiency in email marketing, lead nurturing, sales automation and enablement, and campaign execution • Understanding of B2B funnels, sales pipelines, and how the mechanisms are implemented to control proper lead flow • Ability to interpret data and make data-driven decisions

Benefits

• Flexible Time Off + Parental Leave • Health and Dental Insurance • Retirement Savings + Employee Incentive Plan • WFH Stipend + Coworking Space • Company Bonus + Spot Bonuses