Demand Generation Manager

September 29

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Financial Services • Fintech • Payments • Payment Technology • Financial Technology

51 - 200

💰 Venture Round on 2023-04

Description

• The Manager of Demand Generation is a growth obsessed marketer with proven skills in developing and executing programs that convert leads in mid-low funnel stages. • The right person thinks beyond leads, focusing on engaging and converting the right people at our prospective customer accounts. • They are masterful at developing customer journeys and programs that drive consideration and conversion among our potential buyers. • In this role, you must strike the right balance of planning and executing, with a relentless drive to constantly test and improve. • This person is proactive and has a high level of personal accountability. • Execute demand generation programs focusing on converting leads in the funnel using multi-channel execution; channels include ABM, email marketing, organic and paid search, organic and paid social. • Identify key triggers that enable segmentation through marketing automation and lead nurturing. • Ensure messaging resonates perfectly for each segment and oversee content within each touchpoint. • Work with sales to improve messaging, positioning, and outreach tactics that strengthen conversion. • Forge strong partnerships with internal teams such as partner marketing, BDRs, and Sales to guarantee the prompt rollout and seamless orchestration of campaigns. • Gather data to inform the buyer’s journey, strategically anticipating the role of marketing at each touchpoint. • Collaborate with external resources to ensure our organic search and social programs are continuously optimized, reaching our ICP, and converting to meetings and opportunities. • Partner with internal and external creative and copywriting resources to design and develop content that drives engagement and conversion. • Ensure timely deployment of initiatives and project success by managing stakeholders, calendars, budget, timelines, and processes. • Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.

Requirements

• 3-5+ years of experience in demand generation or campaign marketing, ideally within a growth-oriented or early stage B2B SaaS or fintech business • Strong understanding of CRMs (specifically HubSpot, Salesforce and Outreach), go-to-market strategies and marketing automation • Strong ability to use a data driven approach to measure the impact of campaign activities • Working knowledge of social selling best practices • Experience integrating social media into a B2B demand generation strategy • Experience with lead scoring & nurture programs to move qualified prospects through the sales cycle • Experience creating and running multi-channel campaigns, with an emphasis on lower funnel conversion • Strong communications skills and desire to work in a highly collaborative environment • Strong organizational and project management skills • A growth and progressive mindset

Benefits

• Competitive Base • Remote Work Environment • Paid Time Off • Health Insurance • Dental Insurance • Vision Insurance • 401K Match