Paid Media Specialist

September 22

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IDERA Software

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Description

• Support a successful marketing team for Xblend’s software brands • Develop and implement demand generation strategies and campaigns • Collaborate with the marketing team to align activities with goals • Execute and optimize multi-channel demand generation campaigns • Manage end-to-end campaign execution and performance tracking • Identify key customer segments for lead generation • Implement lead scoring and nurturing processes • Monitor campaign performance metrics and provide insights • Generate regular reports on campaign outcomes and KPIs • Partner with internal teams to support campaign initiatives • Utilize marketing automation platforms and CRM systems • Stay updated with demand generation tools and technologies • Conduct market research to understand trends and customer needs • Manage the demand generation budget effectively • Continuously test and refine demand generation tactics

Requirements

• Bachelor’s Degree in Marketing or a similar field • Understanding of B2B infrastructure software businesses, ideally in Software Development, Software Testing, and/or DevOps industries • 4+ years experience in Paid Advertising, managing campaigns across multiple platforms • Strong knowledge of tracking technologies (e.g., pixels, UTM parameters) and proficiency in Google Tag Manager • Expertise in web analytics platforms (Google Analytics) and reporting tools (Looker Studio) • Excellent Excel/Google Sheets skills • Experience in analyzing user behavior, conducting A/B testing, and improving conversion rates • Great communicator with excellent English skills • Desire to lead, learn, and adapt in a rapidly growing environment • Results-driven self-starter