Marketing Manager - Marketplace Brands
April 3
Description
• BA/BS degree• 9+ years of marketing experience; must include experience with marketplace, sharing economy or other similar platforms• Minimum of 2 years of managing, coaching, and motivating direct reports• Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals• Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values• Written communication: You are an exceptional writer that knows how to clearly communicate a message and make every word count• You get things done: You’re a self-starter, detail- and deadline-oriented, organized, resourceful, and have the ability to manage projects from start to finish• Interpersonal skills: You’re a team player, have excellent verbal communication skills, and have the ability to lead cross-functionally
Requirements
• IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example: 1 in 4 students in the United States uses IXL.com Rosetta Stone provides an immersive learning experience for 25 languages Wyzant is the nation's largest community of tutors, covering 300+ subjects Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources Your mission will also involve supporting our buyer and seller communities through the power of domain-centric mastery and experience.
Benefits
• Develop and execute marketing strategies to support brand awareness, attract and retain buyers, and drive purchases on TPT and Wyzant• Devise ways to expand the seller communities on both platforms; develop programs and materials to onboard, educate, and engage our seller community and help them succeed• Lead marketing of new product/feature launches, including internal and external communications and messaging• Oversee the email marketing and organic social media strategies for both brands• Collaborate with and lead cross-functional projects across Marketing and other departments, including Digital Marketing, Product Development, Seller Community, and more• Manage and mentor a team of 4 content and email marketers and ensure they deliver high-quality work
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