Senior Performance Marketing Manager

August 14

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Teal

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A personal career growth platform that gives you the tools, skills & recommendations you need to accelerate your career.

career development • career planning • career transitions • outplacement • job search

11 - 50

💰 $6.3M Seed Round on 2022-06

Description

• Allocate budgets, paid media spend and analyze and recommend modifications to ad spends • Manage daily paid search campaign implementation, optimization, testing, and performance measurement • Leverage A/B testing to help inform our overall growth strategy; running experiments across the customer acquisition funnel and developing analytical systems to support market research • Monitor incoming data relating to campaign and channel performance, derive insights and report results, and serve as an advisor to product marketing on outcomes and recommendations • Continuously evaluate existing channels and test new channels and trends (such as Youtube, TikTok, Hulu and Out of Home) • Stay up-to-date on performance marketing and paid search best practices and trends, while also representing the Growth Marketing team as a subject matter expert in paid channels

Requirements

• Belief and excitement in the company's mission & product • At least 5+ years of performance marketing experience at a high growth company or media agency managing SEM, Facebook/Instagram and/or TikTok ad campaigns (tracking, planning, reporting) • A deep understanding and excitement for performance-based media and measurement • Experience working across the full acquisition marketing funnel (customer acquisition, conversion & re engagement ) • Expert level knowledge of Facebook Business Manager & Google Ads Manager • A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, CPC, CAC, and LTV • Understanding of and experience implementing both last click and multi-click attribution schemas • Experience developing and monitoring media pacing and performance dashboards • You have a test and learn mindset, with a strong bias toward action, self-start, and can quickly adjust priorities based on data driven insights • Strong verbal and written english communication skills • Empathetic, strong work ethic and creative problem solver

Benefits

• Salary: $140,000 • Incentive Stock Options proportionate to salary • Fully remote work & remote office stipend (coworking, laptop, etc.) • No company wide meetings on Tuesdays, Thursdays & Fridays • Career development stipend • Unlimited vacation and sick days • Up to 12 weeks paid parental leave, earned 1 week for each month of tenure • 80 - 100% coverage of health insurance (depending on chosen plan) & 401K Benefits with up to 4% company matching • Guaranteed 1-month severance if things don’t work out. You are trusting us with your career, and we want you to know we take it seriously.