Senior Demand Generation Marketing Manager

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TeamSnap

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💰 Debt Financing on 2022-12

Description

• About Us • At TeamSnap, we believe when the world connects through sports; the world becomes better. • TeamSnap is a sports and communication platform dedicated to taking the work out of play in youth sports. • TeamSnap is looking for a Senior Demand Generation Marketing Manager to join the marketing team. • In this role, you will be responsible for developing and executing a range of marketing activities with a focus on growing and optimizing our digital marketing and lead generation programs across the business, with a focus on our brand solutions business. • What You'll Do: • Create and execute campaigns to grow TeamSnap’s B2B customer base and drive pipeline growth • Optimize and scale digital advertising channels, including email, newsletter, sponsorships and online advertising, partnering with our paid media manager • Own website reporting and conversion rate optimization across landing pages • Produce, launch, and measure content that engages our target audience and ties to thought-leadership campaigns • Deeply understand our buyer’s journey to design, build, and optimize email nurture programs converting subscribers into Marketing-Qualified-Leads • Collaborate with our designers to create ads, demand gen content, and landing pages that convert • Partner closely with sales and sales enablement teams, aligning on campaigns and expected leads • Manage marketing operations, including audience segmentation, lead management, automation, and campaign assets • Track and regularly report on KPIs and learnings across all digital channels

Requirements

• 5-7 years of experience in demand generation marketing • Proven track record in developing and executing successful B2B marketing programs, including digital marketing, events, and email campaigns • Expert knowledge of paid media channels for lead gen: Linkedin & SEM • Hands-on experience with marketing automation platforms (e.g. Hubspot, Marketo, or similar) and CRMs • Possess exceptional communication skills • You are a natural leader, able to rally a team around a campaign and goal • Flexibility. We’re always fine-tuning our approach as we go along, and we expect you to do the same • Bonus points: Experience in the advertising and media industry

Benefits

• Unlimited PTO and paid parental leave for ALL parents (not just primary or secondary) • 100% premium coverage of medical/dental/vision for you and your family • 401K to help you invest for the future • $1,500 annual learning and development stipend • Travel to fun locations for all-company meetings and team events • Generous home office allowance to set you up for success • TeamSnap SWAG to our store upon starting and a $50 credit on every work anniversary thereafter • Monthly stipend for health & wellness and much more!