Demand Generation Manager

September 19

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Activity Monitoring • Audit and Forensics • Business Intelligence (BI) Reports • Compliance Management • DLP Technology

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Description

• Create and execute comprehensive digital marketing strategies to enhance brand awareness and drive demand. • Plan and execute webinars, digital events, and email initiatives to drive pipeline growth. • Develop and optimize Account-Based Marketing (ABM) strategies to target key industries and business segments. • Design and implement conversion optimization strategies across web, digital, email and other channels. • Create engaging digital content for various stages of the buyer's journey, including email campaigns, landing pages, and social media posts. • Collaborate with the content and creative teams to develop campaign materials and sales enablement resources. • Manage reporting and analytics to track performance metrics and continuously refine marketing tactics.

Requirements

• 3+ years of experience in demand generation or digital marketing for B2B SaaS companies. • Proven track record of creating and managing successful digital marketing campaigns. • Strong understanding of B2B sales cycles and lead nurturing strategies. • Experience with ABM strategies and tactics. • Proficiency in marketing automation, conversion optimization and reporting tools. • Data-driven approach with experience in analytics and performance tracking. • Excellent written and verbal communication skills. • Experience in the cybersecurity or IT software industry. • Knowledge of user activity monitoring, insider risk management, or related fields. • Understanding of SEO best practices and content marketing strategies. • Experience with landing page optimization and A/B testing.

Benefits

• Competitive salary with a focus on a global market • Career-growth opportunities • Flexible Time Off and Paid Time Off benefits • Ongoing training and development opportunities