Paid Media Specialist

February 7

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Terra

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Terra is a versatile services company that helps busy teams accomplish their goals through a wide range of digital marketing, design, and strategic services. They specialize in several areas, such as global communications strategy and content marketing for major clients like Airbnb, branding and web development for notable reports like the United Nations' Human Development Report, and digital strategy for B2B clients like Healthline Media. Terra prides itself on providing comprehensive marketing services, including performance marketing, graphic design, and thought leadership. Recognized for its outstanding work in digital media and web design, Terra has received numerous awards, including being a category winner for the Best Annual Report in 2023 and multiple 'Site of the Day' awards. They are a member of the Forbes Business Council since 2018, reflecting their influence and innovation in the industry.

Publishing • PPC • Web Design • Web Development • Inbound Marketing

51 - 200 employees

🤝 B2B

📋 Description

• We seek a data-driven Paid Media Specialist to join our growing Digital team. You’ll work closely with our Digital Marketing Managers to develop, execute, and optimize paid media campaigns that drive measurable results for B2B clients. • This role is ideal for someone who thrives on analyzing performance data, optimizing campaigns for efficiency, and staying ahead of digital advertising trends. You may be the perfect fit if you love testing, learning, and fine-tuning strategies to maximize ROI.

🎯 Requirements

• You have a strong background in managing and optimizing paid media campaigns through Google, LinkedIn, and Meta (Facebook/Instagram). • You have agency experience working with B2B clients and understand the nuances of B2B digital marketing. • You have expertise in LinkedIn strategies, audience targeting, bid management, budget allocation, and A/B testing. • You’re proficient in analyzing performance metrics (e.g., CTR, conversion rates, cost per acquisition) and leveraging insights to improve campaign efficiency. • You’re highly organized and detail-oriented, and you can juggle multiple campaigns and deadlines. • You are a clear communicator, comfortable presenting detailed findings and recommendations to internal teams and clients if needed. • You love collaborating and can effectively communicate performance insights and strategy recommendations. • You are fluent in English and Spanish, and additional language skills (such as French) are considered a bonus. • Knowledge of Demandbase’s Ads product (or competing ABM products) is a plus.

🏖️ Benefits

• 15 observed holidays + 23 PTO days per year • Indefinite contract following a trial period of 6 months • Permanent remote work + work from home stipend • Dedicated budget for professional development • Compensated onsite retreats at our Bilbao HQ • The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day