Product and Partner Marketing Manager

August 16

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Thanx

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Customer Retention • Customer Satisfaction • Retail • Restaurants • Franchise Tools

11 - 50

💰 $17.1M Series B on 2016-12

Description

• Reporting to the VP of Marketing and working closely with sales, partnerships, product management, and customer success, you will support a wide range of activities across the marketing funnel, focusing on product and partner marketing. • Near-term responsibilities include: • Working closely with the VP of Marketing and the product team, manage the execution of product launches and releases, including marketing plans and documentation. • Gather and analyze the market and competitive intelligence. Conduct win/loss and churn analysis, monitor market trends, and then curate this information at the right level for constituents cross-functionally. • Produce diverse collateral that effectively communicates Thanx platform capabilities and articulates business cases and value propositions for customers, prospects, and partners (product guides, videos, presentations, help and support portals, etc.) • Act as a product expert and source of information and documentation for the rest of the organization, to enable partners and internal teams on all aspects of the product. Write help articles, create product videos, and other sales and customer enablement materials. • Activities will result in measurable increases in win rates, adoption, renewals, NPS, and revenues.

Requirements

• 3+ years of product marketing or partner marketing experience at a fast-growing technology, agency, or advisory firm with clear, fast, and hard-earned career progression. • Expertise in related technologies, including marketing automation, email marketing, CRM, loyalty, feedback, mobile or web technology. • Experience in a very fast-paced startup environment with the ability to quickly get up to speed, iterate, and take on other projects. • Project management skills with analytics chops and excellent written and oral communication skills.