Content and Marketing Freelancer

December 14

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Description

• About Us: • At The Athletic Clubs, we train in squads. • Our unique approach to training provides high-quality, results-driven group fitness training for busy New Yorkers looking to improve their health and fitness. • With an emphasis on community and accountability, our programs create an environment where members feel supported and motivated. • We’re the best community gym around, with a heap of opportunity for social connection - from post-workout coffees to summer rooftop parties and winter black tie galas -- we know how to have a good time. • We focus on connecting with our members in ways that are authentic, fresh, elevated and organic, while giving prospective members a glimpse into life at The Athletic Clubs. • Our content ethos is aspirational yet relatable with an editorial touch and focus on community & teamwork. • About the Role: • We’re a small-but-mighty team looking for a versatile marketing brain. • While your immediate focus will be around email marketing + social media content, the right candidate will be able to jump in wherever needed to help keep our marketing machine running smoothly. • What You’ll Do: • Email Campaigns: Write and send weekly emails for marketing and member experience. • Social Media: Write captions and post 3-5 Instagram content pieces per week, answer DM’s, and reply to comments. Post and measure effectiveness. • Planning: Keep our content calendar locked and loaded a week in advance. • Brand Consistency: Help develop brand guidelines to make sure everything we put out to our current and prospective members —emails, socials, ads—looks and feels on-brand. • Scope: • 10 hrs/week

Requirements

• Experience creating content and supporting marketing efforts for lifestyle brands (wellness or fitness is a plus). • A sharp eye for what’s trending and what makes content pop. • Someone who gets our vibe and can nail our brand voice. • Organized, communicative, and able to juggle multiple projects without breaking a sweat.

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