Marketing and Events Specialist

March 4

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The Access Group - Asia Pacific

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The Access Group - Asia Pacific is a leading provider of business management software designed to help organizations thrive and grow. With a strong focus on product innovation and service excellence, The Access Group offers a wide range of solutions including HR and Payroll, Finance and Accounting, Digital Learning, Compliance, and Managed IT Services. Their software is customizable to meet the needs of various industries such as Education, Hospitality, Charities and Not for Profit, and more. The Access Group also specializes in creating sector-specific solutions that integrate seamlessly with their core offerings, enabling businesses to streamline operations, boost productivity, and unlock their true potential. The company is committed to customer success, providing expert support and implementation services to ensure users get the most out of their software. They operate globally, with significant operations in the UK, US, and Asia Pacific regions.

accounting software • payroll software • CRM • electronic document delivery • inventory management

5001 - 10000 employees

Founded 1991

🏢 Enterprise

☁️ SaaS

👥 HR Tech

📋 Description

• Join a leading provider of business management software for small and mid-sized organizations • Support growing Americas region as a Marketing & Events Specialist • Own planning and execution of face-to-face and online events • Support sales networking with regional trade associations • Work with content team to develop and promote marketing plans • Execute campaigns to engage prospects through the sales funnel • Plan outbound email marketing using CRM automation tool • Measure and report results; optimize based on data-driven insights • Engage with Access culture to build stakeholder relationships • Monitor budgets alongside campaign effectiveness/ROI

🎯 Requirements

• Bachelor’s degree in marketing, business, or a related field, or equivalent relevant experience • Strong understanding of software and B2B marketing strategies, ideally with experience in the technology sector • Proven experience in planning and managing both in-person and online events • Ability to develop and execute integrated marketing plans across various channels, with a focus on inbound digital and outbound tactics • Experience supporting the creation and execution of content marketing strategies that attract and engage a qualified audience • Familiarity with digital marketing strategies, including PPC, SEO, and social media, to drive lead generation and pipeline growth • Ability to track, analyze, and report on marketing performance, optimizing campaigns based on data-driven insights • Experience managing budgets and monitoring campaign and event effectiveness/ROI • Strong collaboration and stakeholder management skills, with the ability to communicate marketing strategies effectively across teams • Adaptable, solution-oriented team player who thrives in a fast-paced environment • Ability to travel up to 20% annually for in-person events, as needed

🏖️ Benefits

• 22 days paid time off • 11 company paid holidays • Medical, dental & vision insurance • 401(k) with 5% company match • Short-term and long-term disability insurance • Parental leave for birthing and non-birthing parents • Flexible work environment