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Business Insights Analyst

2 days ago

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Logo of The Krazy Coupon Lady

The Krazy Coupon Lady

Thousands of deals per week, curated. We exist to defy MSRP.

Online Media • Advertising • Publishing • Coupons • Deals

51 - 200

Description

• Providing analytical support and insights to cross-functional teams, including marketing, sales, product development, and content. • Daily tracking and reporting of content and marketing KPIs, including daily visitors, views, earnings and more. • Contributing to traffic and revenue growth through effective communication of historical performance and opportunities. • Performing routine and ad hoc analysis to inform business decisions, including developing dashboards, reports, and visualizations that effectively communicate insights and recommendations to stakeholders. • Evaluating post-level, department-level, and channel-level performance, analyzing current strategies, identifying opportunities for growth or efficiency, and making recommendations to optimize both organic and paid strategies. • Ensuring a positive end-user experience by building solutions to deliver consistent and easy access to data needed to inform day-to-day and broader strategic decisions. • Maintaining and evolving existing processes for gathering, summarizing, and distributing relevant insights, including working closely with our data engineering team to build automated solutions for routine needs. • Effectively managing your time to build and deliver high-quality, consistent results on time. • Creating and maintaining clear documentation of sources, nuances in data collection/interpretation, and methodologies. • Additional responsibilities as the department scales.

Requirements

• 3-5 years experience in business insights or related role • Comfort with data and analytics and a passion to grow your skills • Understanding of dashboard design and data visualization best practices • Proficient in both analytics and visualization tools; experience with Looker is a plus • Experience in SQL; knowledge of Python and/or R is a plus • High-level proficiency in Google Sheets/Excel • Ability to maintain good documentation and record keeping • Technically fearless, driven self-learner, and curious • Excellent project management and organizational skills; experience with Asana is a plus • Strong storyteller; exceptional communication and presentation skills • Ability to think critically; must be solutions-oriented with a passion for problem-solving • Proven experience in managing multiple projects • Exceptional attention to detail and an avid team player who enjoys working collaboratively in a fast-paced environment • Ability to prioritize, work cooperatively, and collaborate with cross-functional teams

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