Growth Marketing Manager

September 24

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OUAI

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Hair Care and Lifestyle

51 - 200

💰 Venture Round on 2018-01

Description

• Performance Marketing Management: Oversee the day-to-day management and execution of performance marketing activities, including strategy development. • Traffic & Growth Strategy: Drive growth and traffic to theouai.com by creating and implementing innovative digital marketing campaigns. • Campaign Development: Build and execute digital marketing campaigns across key paid channels to support overall business goals and drive efficient revenue. • Channel Management: Manage and execute marketing efforts across multiple paid channels, including paid social, search, and affiliate marketing. • Cross-Functional Collaboration: Work closely with the Director of Growth + Retention and partner with the education, e-commerce, brand, and creative teams to ensure marketing strategies are cohesive and effective. • Analytics & Testing: Utilize an analytical approach and maintain an always-on testing mindset to optimize performance and drive continuous improvement. • Creative Strategy: Design and implement a short and long-term creative strategy roadmap, which includes industry research, briefing ad concepts, providing feedback to the design team, and reporting on test results.

Requirements

• "We Ask Questions to Find the best Answers" - we aim to foster a culture where curiosity and collaboration are encouraged by asking insightful questions, promoting active learning, and rewarding inquisitiveness to drive innovation and better solutions. • Bachelor’s degree in Marketing, Business, or a related field. • 4+ years experience in digital marketing (with hands-on-keyboard experience), with a heavy analytical emphasis. • Proven experience in digital marketing with a focus on growth and performance marketing. • Strong knowledge of paid social, search, affiliate, and other digital marketing channels. • Excellent analytical skills and experience with data-driven decision-making. • Ability to collaborate effectively with cross-functional teams. • Creative thinker with a track record of building successful marketing campaigns. • Strong communication and collaboration skills. • An interest in launching and testing new advertising channels. • Desire to learn, growth and mentor.

Benefits

• Medical + Dental + Vision • Unlimited PTO • 25+ Paid Holidays • Matching 401k program • Quarterly OUAI Product Stipend + Employee Discounts • Flex Fridays • Employee HSA and FSA • Education reimbursement • Hybrid work reimbursement • Move Your OUAI (Exercise Reimbursement)