Partner Acquisition Manager

September 20

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ActiveCampaign

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email marketing • marketing automation • sales automation

1001 - 5000

Description

• Research the market in the designated territory to identify target companies who would be an ideal fit for the ActiveCampaign partner/channel program • Evaluate individual companies across specific criteria to judge compatibility and potential for partner performance (number of employees, number of customers in the install base, earnings per year, size in the program of a given competitor) • Establish and develop contact with high-fit potential partners which could include Agencies, Consultants, IT Resellers, VAR’s, software and white-label companies • Lead with commercial teaching to discuss joint offers and joint opportunities, develop a joint GTM strategy and plan the execution • Convert potential partners to into our official Partner Program • Guide the partner to define an initial target list of customers and ensure they are able to position the solution/platform successfully in the marketplace • Set up the new partners to successfully grow, guiding them through the Onboarding process, the certified consultant program, helping them to navigate and sell using the partner tool set, and coaching them commercially • Be the liaison between the Partner and ActiveCampaign - engaging the key internal stakeholders and teams to handle the Partners' needs to succeed (Customer Org, Engineering, Marketing etc) • Drive the activation motion with the partners in a 12-month window • Collaborate with our Partner Growth team • Cross-functional interaction with internal teams to enhance and develop processes related to partner acquisition • Build and maintain an accurate pipeline and forecast of all activity, opportunities, and revenue • Maintain an in-depth understanding of company products, industry trends, and competitive landscape

Requirements

• 6+ years of solution channel sales and/or partner management experience working in complex sales-cycles with demonstrated ownership of territory and account management, preferably within SaaS & Marketing Technology • Experience with self generation of pipeline through close • High level of urgency, ownership, and strong time management skills • Positive attitude and willingness to try new things, strong work ethic and self motivation • Ability to align technology solutions to complex, multi-stakeholder business problems and utilize strategic thinking skills to solve customer problems • Track record of consistent over-achievement of quotas & revenue goals • Passion for building long lasting customer relationships and working cross-functionally within a diverse team to deliver outstanding results • Strong business acumen demonstrated in written and verbal communication skills • Highly coachable and keen sense of self awareness