Creative Copywriter - Hemp / Cannabis CPG Brands

March 7

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The Pack Labs

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The Pack Labs is an innovative company that is currently under construction, with plans to unveil its offerings soon. While details about its specific services and products are not provided at this stage, the company appears focused on providing creative solutions and possibly engaging with ecommerce through its other websites.

11 - 50 employees

Founded 2020

🛍️ eCommerce

🏪 Marketplace

🤝 B2B

📋 Description

• Own the voice and tone of our brands, ensuring consistency across all touchpoints. • Write engaging and informative copy for a variety of platforms, including web content, social media, email campaigns, and product descriptions. • Research and deeply understand our brands, products, and target audience to create persuasive messaging that drives conversions. • Conceptualize and develop creative ad campaigns from scratch for both static and video content. • Collaborate with marketing, product, and design teams to brainstorm ideas and create content that supports product launches and marketing initiatives. • Exceptional creativity and ability to develop fresh, unique ideas from concept to execution. • Stay ahead of industry trends, consumer behavior, and competitors to keep our messaging fresh and impactful. • Strong understanding of the storytelling process, particularly in short-form video and conduct industry research to stay up-to-date on hemp-derived products, market trends, and regulatory requirements. • Ensure that all copy aligns with The Pack Labs' voice and brand guidelines, while also being optimized for SEO. • Edit and proofread copy to ensure clarity, grammatical accuracy, and effectiveness. • Work on multiple projects simultaneously, managing priorities and meeting deadlines. • Use data and analytics to refine messaging and ensure copy resonates with our audience. • Experience with Meta platforms (Facebook, Instagram) within the restricted product category, ensuring compliance with advertising regulations and policies for hemp-derived and cannabinoid products.

🎯 Requirements

• 3+ years of experience in copywriting, preferably in the cannabis or related industries. • Exceptional creativity and ability to develop fresh, unique ideas from concept to execution. • Experience with e-commerce or direct-to-consumer brands. • Proven ability to write clear, compelling, and brand-consistent copy for a variety of platforms and audiences. • Experience working within the restricted product category on Meta platforms (Facebook, Instagram) and a strong understanding of compliance with advertising guidelines. • Strong editing and proofreading skills with attention to detail. • Experience writing for social media platforms and digital campaigns. • Familiarity with A/B testing and data-driven content optimization. • Knowledge of SEO best practices and experience optimizing content for search engines. • Excellent communication and collaboration skills, with the ability to work cross-functionally. • Familiarity with the hemp/cannabinoid industry is a plus. • Ability to manage multiple projects in a fast-paced environment. • A passion for brand-building and an understanding of how copy influences perception and sales.

🏖️ Benefits

• Comprehensive benefits package including health, dental, and vision insurance. • Flexible work environment with opportunities for professional growth.