Director of Growth Marketing

August 22

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AI for Wealth

artificial intelligence • fintech • wealth management • asset management • investing

201 - 500

Description

• Own ideation, strategy, and execution of performance marketing channels to drive efficient subscriber acquisition and revenue growth. • Launch, optimize, and scale campaigns across channels like Google (Search, YouTube, UAC), Meta, Apple Search Ads, and affiliate marketing for both app and web. • Own and manage the marketing budget effectively and allocate investments to maximize ROAS and LTV:CAC • Ideate new growth opportunities, channels and manage new and existing affiliate partner relationships • Analyze campaign performance, derive actionable insights, and make data-driven decisions to optimize results and share learnings across the organization. • Experiment with new channels, ad formats, targeting, and creative approaches to enhance campaign performance. • Collaborate with the creative team to develop ad creatives and messaging that resonate with target audiences. • Partner with product and analytics teams to track and report key performance metrics, including CAC, LTV, ROAS, and conversion rates. • Lead A/B testing initiatives for landing pages, app store pages, ad creatives, and audience targeting. • Stay updated on industry trends, platform updates, and growth marketing best practices. • Manage relationships with external partners, including ad and affiliate networks. • Collaborate with stakeholders across Growth, Product, Engineering, Data Science, Analytics, and Marketing to improve processes and performance.

Requirements

• 5+ years of experience in customer acquisition for direct-to-consumer, fintech, or similar industries, with a strong track record across media, affiliate, and referral channels. • Proven ability to scale acquisition programs while maintaining efficient LTV ratios and payback periods. • Strong analytical skills, with expertise in growth marketing metrics, testing methodologies, driving experimentation roadmaps, and capturing actionable insights. • Bachelor's and Master's degrees in Statistics, Data Science, Marketing, Economics, or a related field. • Experience developing marketing assets with creative agencies or internal studios. • Deep understanding of customer acquisition strategy and growth marketing concepts (e.g., attribution, incrementality, diminishing returns). • Ability to articulate technical requirements to Product, Engineering, and Data Science teams. • Customer-first approach with strong cross-functional collaboration skills. • Familiarity with app-based marketing and mobile attribution platforms (e.g., AppsFlyer, Branch). • Proficient in marketing tools such as Google Analytics, Meta Ads Manager, Google Ads, and Google Sheets. • Excellent communication and project management skills, with the ability to collaborate effectively across teams. • Self-starter with a passion for growth marketing and a desire to thrive in a fast-paced, high-growth environment.

Benefits

• Performance linked variable compensation, including equity • Medical, dental, vision, life and disability insurance • Flexible Spending Account (FSA) and Health Savings Account (HSA) • 401(k) Retirement Plan • Flexible PTO policy and Company-paid holidays • Parental Leave: 12 week paid maternity, 4 week paid paternity leave • Corporate Social Responsibility and volunteering opportunities • Access to our Chief Mindfulness Officer, including 1:1 personal coaching for rising stars • Company sponsored events like Qi Gong, Lunch & Learns, Development Workshops, Dinners, Happy Hours, and more! • The ability to make a real impact in an incredibly fast-growing organization