Senior Marketing Operations Analyst

August 21

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Description

• Identify and implement best practices to streamline marketing processes and workflows. • Collaborate with marketing teams to develop and document standard operating procedures. • Ensure alignment of marketing operations with overall business objectives and goals. • Analyze marketing data from various sources (e.g., CRM, marketing automation tools, web analytics) to generate insights and reports. • Monitor key performance indicators (KPIs) and metrics to assess the effectiveness of marketing campaigns and strategies. • Develop and present regular reports on marketing performance to stakeholders. • Provide data-driven recommendations for targeting, segmentation, and personalization to influence the design and strategy of marketing campaigns and channels. • Track and analyze campaign and channel performance, identifying areas for improvement and optimization. • Provide recommendations to the Marketing Growth team around conducting A/B testing and other experiments to evaluate the effectiveness of marketing tactics. • Work with the Business Analytics team on the marketing technology platforms such as CRM systems, email marketing tools, and marketing automation software. • Ensure data integrity and integration across marketing systems. • Support with Business Analytics to troubleshoot issues and implement system upgrades or new technologies. • Work closely with marketing, sales, and analytics teams to support strategic initiatives and align marketing operations with broader business strategies. • Provide training and support to team members on marketing tools and processes.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field; advanced degree or certifications (e.g., Google Analytics) are a plus. • Minimum 4-5 years of experience in marketing operations, data analysis, or a related role. • Proficiency in marketing automation (Pardot, Marketo, HubSpot), CRM (Salesforce), ABM platforms (DemandBase, 6sense, Terminus), and data analysis tools (Excel, Google Analytics, Looker, SQL); open to experience with similar products. • Strong ability to analyze complex data sets, identify trends, and provide actionable insights. • Excellent verbal and written communication skills, with the ability to present data and recommendations clearly to various stakeholders. • High level of accuracy and attention to detail in managing and analyzing data.

Benefits

• Paid Company Holidays + No work on your birthday! • Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community • Variable bonus eligibility on a quarterly basis • Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance • Company-paid group Life Insurance + Company-paid Short Term Disability • Concierge benefit support services • 401(k) with employer match • Free access to TimelyCare virtual medical and mental health support for you and your immediate family • Mission-Driven Purpose with a Supportive Team Culture