Senior Director, SEO - Generative Search Innovation

February 14

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Tinuiti

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Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

Facebook • Amazon • Google • Instagram • Streaming

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

📋 Description

• The Sr. Director, SEO & GEO Innovation is a critical new role designed to sit at the intersection of traditional search optimization (SEO) and generative experience optimization (GEO). • This leader will spearhead the agency's efforts to position brands at the forefront of user discovery within large language models (LLMs), generative AI outputs (GEOs), and agentic solutions across diverse platforms. • The successful candidate will develop innovative tracking, optimization, and enablement strategies to ensure brands achieve visibility and influence within these emerging discovery environments. • This role will lead the continuous review & optimization of our existing Organic Search Optimization practice, guiding the broader organic search team across the chasm from SEO to GEO (AI Search).

🎯 Requirements

• 10+ years of experience in SEO or relevant digital marketing fields with a focus on experimental calibration for optimizing platform outcomes. • Deep understanding of the underlying technical infrastructure of LLMs and an ability to educate non-technical stakeholders on the fundamentals. • Knowledge of Machine Learning (ML) techniques utilized by LLMs for outputs and statistical modeling. • Proven leadership skills with a track record of driving innovation and managing cross-functional teams. • Strong analytical mindset with experience in data-driven decision-making and measurement frameworks.

🏖️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% with immediate vesting • Perks and Wellness: Fringe, Forma, Thankful giving, Equity • Learning and Development : Mentor program and more