Senior Search Engine Marketing Manager

December 18, 2024

Apply Now

Receive Emails with Similar Jobs

Yelp

WebsiteLinkedInAll Job Openings

Yelp is a platform that connects people with great local businesses. It empowers users to discover and share recommendations for various services and experiences in their community. Yelp emphasizes inclusivity, personal development, and flexibility in the workplace, fostering a culture where individuals can grow while contributing to the collective success of the company and the people it serves.

Connecting people with great local businesses

1001 - 5000 employees

Founded 2004

👥 B2C

🛍️ eCommerce

🏪 Marketplace

💰 $25M Series E on 2010-01

📋 Description

• Manage the day-to-day operations for our paid search marketing strategy, setting up campaigns, optimizing bids, ad copy, landing pages, and more. • Obsess over data. You will analyze performance metrics from internal database tools, third party systems, APIs, and data feeds to drive growth in profit. • Think big picture, dig into the data, uncover trends and communicate findings to the team and key stakeholders across the business. • Monitor and report on daily SEM portfolio performance using our in-house SEM systems and conduct analysis and investigations using Excel, Tableau, and SQL. • Create a roadmap for continual innovative testing to drive growth and ongoing optimization to drive efficiencies and achieve performance targets. • Conduct tests on SEM best practices including, but not limited to: Portfolio Expansions Traffic Curation Ad Copy Testing. • Evaluate test results using Excel & Stat Sig calculators to determine if the results meet success criteria and if they are statistically significant. • Demonstrate flexibility in a constantly changing search ecosystem and stay apprised of latest trends and best practices. • Collaborate with our in-house analytics and technology teams to conduct performance deep dives and inspire the next generation of our portfolio management tools.

🎯 Requirements

• 4+ years of experience using Google Adwords and Bing Ads with large keyword portfolios and at least high 6 figure to 7 figure monthly search budgets required. • Deep understanding of automated search bidding strategies including tCPA & tROAS required. • Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses. • Advanced proficiency with Excel is a must (e.g. Power user leveraging Vlookups, pivot tables). • Ability to use SQL and Python is a big plus. • Bachelor's degree in a quantitative field (e.g. mathematics, statistics, computer science, etc.). • Excellent leadership and collaboration skills (e.g., communicating, coordinating, building consensus, influencing without authority, listening, being open to other perspectives).

🏖️ Benefits

• Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter) • 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan