3 days ago
• Develop and implement social media strategies for multiple organizations and across multiple channels. • Create campaigns and content for social platforms, publish, and track activities and KPIs. • Identify and communicate trends for each brand and design tests to increase the value of posts for the target audiences. • Identify posting mix that is appropriate and individualized by brand and by platform. • Collaborate with content creators, SEO, product marketing, and developer relations teams. • Monitor, analyze, and regularly report on campaign and platform performance metrics and make data driven recommendations and adjustments to optimize results. • Stay up-to-date with industry trends and best practices in social media marketing, and proactively identify opportunities for innovation and improvement. • Identify, analyze, and recommend new social channels where personas gather and communicate outside of the traditional platforms. • Develop, maintain, and communicate social media content calendars for all Tiugo brands. • Manage and scale an employee advocacy/ambassador program. • Facilitate community interactions including monitoring conversations, responding to reviews and comments, and delegating additional stakeholder participation when appropriate.
• 4+ years of organic B2B social media marketing, ideally in a global high tech organization or agency. • Strong understanding and ability to develop KPIs and goals for social media campaigns and channels and the ability to tie performance metrics to departmental and organizational goals. • Demonstrable hands-on experience using social media channels for B2B, including LinkedIn, Twitter, Reddit, and GitHub for audience interaction. • Aptitude for analyzing performance data, extracting insights, formulating recommendations, and presenting to senior management. • Strong project management skills, and ability to juggle multiple moving parts simultaneously. • Proactive self-starter who can work autonomously and is a strong problem solver and knows how to seek help when needed. • Strong communication and interpersonal skills, with the ability to collaborate effectively with remote, global teams. • Deep understanding of developer communities, preferences, and behaviors, with the ability to create targeted marketing campaigns that resonate with this audience is highly desirable. • Experience working with various tools, such as Sprout Social, Buffer, ClearView Social, Monday, etc.
• Extra paid leave and dedicated funds to pursue personal development (up to 5 days and $1500 a year based on tenure) • Access to a mental health and wellbeing platform with 24/7 dedicated psychological support, and targeted programs to promote wellness • Competitive medical, retirement and PTO benefits • Birthday leave • Fully remote work options
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