Marketing Strategist

February 18

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Toptal

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Toptal is an exclusive network of the top freelance software developers, designers, marketing experts, finance experts, product managers, and project managers in the world. The company provides businesses with access to highly skilled professionals to tackle their most important projects. Toptal's offerings allow companies to quickly and flexibly hire top talent for various roles, including developers, designers, and finance experts, among others. These professionals are rigorously tested and vetted to ensure high quality and an excellent trial-to-hire success rate of 98%. With a global presence and a focus on embracing advanced skills such as blockchain and AI, Toptal is leading the future of on-demand work. Companies rely on Toptal for high-skilled freelance talent across various sectors, ensuring they can build amazing teams rapidly and efficiently as per their project needs.

Software Engineering • iOS • Ruby on Rails • LAMP • .NET

1001 - 5000 employees

Founded 2010

🤝 B2B

🎯 Recruitment

🏪 Marketplace

💰 Seed Round on 2012-06

📋 Description

• As a Marketing Strategist, you will play a key role in developing and executing comprehensive marketing strategies across various channels, including performance marketing, SEO, content marketing, creative, social media, and product. • Your primary objective will be to drive growth, enhance brand visibility, and attract high-quality clients for Toptal. • Collaborating with cross-functional teams such as Customer, Talent Operations, Business Analytics, Finance, Legal, and more, you will lead and execute innovative marketing initiatives aligned with our business goals. • Responsibilities involve creating and implementing strategies to increase lead generations, brand awareness, and engagement. • You will work closely with the Marketing Strategy team to leverage insights from business analytics and market research, translating them into actionable tactics. • You will identify new opportunities to optimize conversion rates within each step of the funnel, bounce rates, click-through rates, traffic/user acquisition, and enhance the user journey in both the pre- and post-sign-up experience. • Major areas that you will oversee include SEM/SEO, growth hacking, viral mechanics, CTR/CRO optimizations, A/B testing, creative testing including sales collateral, social media posts, and copy testing for websites and ads.

🎯 Requirements

• 8+ years of experience in marketing, driving initiatives, ideation, content creation, project management, execution, and evaluation. • At least 5 years of professional experience with growth hacking, viral mechanics, CTR/CRO optimizations, A/B testing, creative testing, and SEO/SEM, specifically targeting B2B audiences. • Proficient in classifying and understanding customer personas to create effective marketing strategies tailored to specific customer types. • Possess a strong analytical and data-driven background with exceptional analytical thinking. Experience in campaign measurement and evaluation is highly advantageous. • Outstanding written and verbal communication skills, as well as perfect grammar and command of the English language. • Ability to communicate clearly and consistently with teams through collaboration tools such as Slack. • Strong analytical thinking is required. • Experience translating analysis into action is required. • Expertise in marketing measurement and evaluation is a strong advantage. • Experience with writing SQL queries is preferred. • Demonstrated ability to excel as an individual contributor and deliver exceptional results. • Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts.