Performance Marketing Manager

13 hours ago

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TRACTIAN

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IIoT • AI • Maintenance • Machine Learning • Work Orders

51 - 200 employees

🏢 Enterprise

⚡ Energy

Description

• Marketing at TRACTIAN • TRACTIAN’s Marketing team unites Growth, Branding, and Product Marketing to deliver a seamless, end-to-end experience tailored to our technical audience. • Collaborating closely with Sales, Product, and Customer Success, we ensure our messaging and visuals support every stage of the customer journey—from initial awareness to engagement and lasting value. • What you'll do • As the Performance Marketing Manager, you will lead the development and execution of multi-channel demand generation strategies focused on driving high-quality pipeline aligned with revenue objectives. • In this leadership role, you’ll manage Performance and Lifecycle Marketing specialists, ensuring seamless execution of campaigns that advance prospects through the funnel. • Collaborating with Sales, Product Marketing, and Revenue teams, you’ll optimize the customer journey from lead acquisition to conversion, playing a critical role in achieving TRACTIAN’s high-ticket sales goals.

Requirements

• Experience: 5+ years in Demand Generation or Performance Marketing within high-ticket B2B SaaS, with a proven track record of driving revenue and achieving pipeline goals. • Analytical Skills: Advanced expertise in campaign data analysis using tools like HubSpot, Google Analytics, and Data Studio to enhance both inbound and outbound customer acquisition strategies. • SEO and Google Ads: Demonstrated success in optimizing SEO and Google Ads campaigns, efficiently managing budgets to maximize ROI. • Technical Skills: Proficient in CRM and marketing automation tools, leveraging data to inform and execute strategic marketing decisions. • Revenue Focus: Deep understanding of SQL conversion, CAC, ROI, and high-ticket sales cycles, ensuring alignment of marketing efforts with revenue objectives. • Multitouch Attribution: Proven ability to measure, track, and optimize channel performance to maximize overall marketing impact.

Benefits

• Competitive Salary • Premium Medical, Dental, and Vision Coverage • Paid Time Off (PTO): 15 Days • 401(k) Retirement Plan • Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach. • Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week. • Gympass Membership - Access a wide range of gyms and training programs. • Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities. • Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.