Demand Generation Strategist

15 hours ago

🇺🇸 United States – Remote

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

Apply Now

Receive Emails with Similar Jobs

ZwitterCo

WebsiteLinkedInAll Job Openings

Wastewater Treatment • Nanofiltration • Ultrafiltration • Industrial Water Reuse • Landfill Leachate

51 - 200 employees

⚡ Energy

🏢 Enterprise

🔬 Science

Description

• The Demand Generation Strategist will manage the strategy and execution of a cross-functional pipeline of qualified leads, creating a successful customer journey from first touch to sales qualified lead. • Reporting to the VP of Marketing this role will identify, engage, and qualify potential leads, building a robust pipeline for the marketing and sales teams. • The Demand Generation Strategist will understand global nuances related to quality demand generation and have ownership of a proactive approach to finding new leads, creating personalized outreach strategies, and engaging with technical and executive-level audiences across industries in the landfill, food and beverage, and water and wastewater management space.

Requirements

• Required Bachelor’s Degree, ideally in Business Administration, Marketing or a related field • 3-5 years’ experience working in a customer facing role • Advance proficiency with marketing and sales tools such 6Sense, LinkedIn, and similar platforms • Strong experience managing HubSpot email campaigns and CRM systems for lead organization and nurturing • Wide range of interpersonal and customer interaction skills with the ability to confidently lead cold calls and ask probing questions to articulate and sell a vision • Demonstrated ability to research and learn technical concepts quickly, especially in industrial sectors • Experience in aligning sales and marketing efforts to improve lead-to-close conversion rates • Analytical skills to monitor campaign performance, track MQLs, and provide actionable insights. • Preferred Familiarity with the water and wastewater industry, including RO membranes and filtration technologies • Background in industrial B2B markets, sustainability, or related fields • Experience with ABM strategies • Curiosity around using AI tools to increase efficiency and scale demand generation programs