Manager, Demand Generation

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Shipwell

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Freight • Shipping • Logistics • Integrations • Supply Chain

51 - 200 employees

🚗 Transport

☁️ SaaS

💰 $35M Series B on 2019-10

Description

• About Shipwell: At Shipwell, we empower supply chain efficiency and service effectiveness at scale. • Our solution combines everything shippers need, from transportation management and visibility to procurement, in a comprehensive, easy-to-use platform. • As the Demand Generation Manager, you will play a pivotal role in driving Shipwell’s growth by creating and executing innovative marketing strategies that generate leads, engage prospects, and nurture existing customers. • This role is a unique opportunity to manage end-to-end campaigns across multiple channels while collaborating closely with sales, product, and customer success teams to align efforts and maximize results. • You will own the full demand generation funnel, from attracting top-of-funnel awareness to driving bottom-of-funnel conversions, leveraging tools like HubSpot, 6Sense, and advanced analytics. • This is a hands-on role that requires both strategic thinking and tactical execution.

Requirements

• Bachelor’s degree in Marketing, Communications, Design, or a related field (or equivalent work experience in B2B marketing organizations) • 5+ years of experience in demand generation or digital marketing, preferably in B2B SaaS or technology • Proven track record of planning and executing integrated marketing campaigns that drive measurable pipeline and revenue impact • Experience with Account-Based Marketing (ABM) strategies and tactics, including tools like 6Sense or Demandbase • Hands-on experience with marketing tools such as HubSpot, Google Ads, and social media platforms • Strong understanding of lead management, scoring, and funnel optimization best practices • Excellent copywriting skills with the ability to craft persuasive and engaging content for multiple channels • Proficiency in social media strategy and management for B2B audiences, including experience in writing, scheduling, and engaging on channels like LinkedIn, X (Twitter), and Facebook • Proficiency in analyzing campaign data and making data-driven decisions using tools like Google Analytics or Tableau • Event planning experience, both virtual and in-person, is a plus • Self-motivated, highly organized, and collaborative team player with strong communication skills • Experience collaborating with internal teams (Product, Sales, Customer Success) and external partners to ensure content alignment with broader company goals and strategies

Benefits

• Enjoy working remotely with the added perk of a home office reimbursement • Unlimited Paid Time Off (PTO) • A robust healthcare package that includes medical, dental & vision benefits, short-term and long-term disability, AD&D coverage, and flexible/health savings accounts • 401K program where Shipwell matches up to 4% • A yearly learning and development budget • Subsidized internet, cell phone, fitness, and educational reimbursements • Virtual team-building events where fun and connection take center stage • Join a vibrant, inclusive workplace shaped by friendly, talented individuals • Receive a technology package, including a MacBook Pro • Employee Recognition Program to celebrate and incentivize hard work and success!