Performance Marketing Manager

2 days ago

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Teletherapy • Psychiatry • Therapy • Clinical Content • Clinical quality

201 - 500 employees

🏪 Marketplace

👥 B2C

🏠 Real Estate

Description

• We believe that mental health is just as important as physical health. • We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. • We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. • We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. • We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare. • We are seeking an operationally savvy growth marketing manager to help us scale existing channels and test into new channels to support the expansion of our paid digital program. • An existing channel this role would own would be Patient Portals. • This role will optimize provider listings across insurance portals and influence conversion rate improvements of portal leads. • New channels of interest this role could test into could span across a variety of non-SEM channels, depending on business need, such as YouTube, programmatic, paid social, podcast or direct mail.

Requirements

• 5+ years of marketing experience, with at least 2 years focused on digital optimization or patient acquisition strategies • 2+ years of direct team management or contractor / agency oversight experience • 2+ years of B2C experience • Hands-on-keyboard experience managing at least 2+ non-SEM digital channels (YouTube, Meta, TikTok, Reddit, Programmatic) • Experience analyzing data from disparate systems to identify trends, i.e. ad platforms, site analytics tools, BI tools and CRMs • Experience working with cross-functional teams (partnerships, engineering, product, operations and analytics)

Benefits

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA • 401(k) plan access: Start saving for your future • Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees) • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering • Employee Assistance Program (EAP): Support for your mental and physical health • New hire home office stipend: Set up your workspace for success • Quarterly department stipend: Fund team-building activities or in-person gatherings • Wellness events and lunch & learns: Explore a variety of engaging topics • Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all • Discounted programs: Fetch, SmartSpend, Ladder, SoFi