Paid Media Manager
2 days ago
Description
• Seeking a skilled and results-driven Paid Media Manager to oversee and optimize paid advertising campaigns. • Develop and implement paid media strategies to meet business objectives. • Manage campaigns across platforms including Google Ads, Bing Ads, Meta Ads, and affiliate platforms. • Monitor, analyze, and optimize campaign performance against KPIs. • Partner closely with content, creative, and development teams. • Train junior team members on campaign execution and optimization.
Requirements
• Bachelor’s degree in Marketing, Business, Communications, or a related field. • 3-5 years of experience managing paid media campaigns across Google Ads, Bing Ads, Meta Ads, and affiliate marketing platforms. • Proficiency in analytics tools such as Google Analytics, Looker Studio. • Strong knowledge of keyword research, audience targeting, and ad placement strategies. • Experience with conversion tracking, UTM implementation, and attribution modeling. • Advanced Excel skills and experience working with data visualization tools. • Certifications in Google Ads and Meta Ads are highly preferred.
Benefits
• An amazing team culture • Professional development & advancement opportunities • 401K with a 3% employer match • Healthcare, Dental, Vision, and life insurance benefits • Paid time off and paid holidays • Professional EAP program for team members & household • Additional coverage options available such as Short Term Disability, Long Term Disability, Group Accident Insurance
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