Digital Media Planning Manager - Performance Marketing

4 days ago

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WEX

WebsiteLinkedInAll Job Openings

Fleet payments • Heathcare payments • Travel payments • Virtual payments • Corporate payment solutions

5001 - 10000 employees

Founded 1983

🚗 Transport

💸 Finance

💳 Fintech

💰 $310M Post-IPO Debt on 2020-06

Description

• Assist in the development and activation of SEM & programmatic digital media plans and campaign work for enterprise level accounts across WEX internal lines of business • Collaborate with internal stakeholders, to understand campaign KPIs and target audiences • Incorporate SEM and programmatic strategies across various channels aligned with overall marketing goals • Ensure all campaigns are serving in full and troubleshoot any delivery issues • Generate monthly financial reports on campaign spending • Monitor campaign tests, report on results and performance metrics • Analyze campaign performance data and identify areas for optimization to maximize return on investment (ROI) • Stay abreast of the latest trends and innovations in the programmatic advertising landscape • Manage vendor relationships

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field • Minimum 3 years of experience in media planning and buying, with a strong focus on digital channels • Experience working in the financial services, or payments industry is preferred • Experience with Google & Bings Ads, GA4, Looker Studio, G-Suite, DV360, The TradeDesk, GTM, Salesforce and media planning tools is a plus • Experience with media billing, POs, IOs and media spend reporting is a plus • Proven track record of developing and executing successful programmatic & SEM advertising campaigns • In-depth knowledge of programmatic buying practices and DSPs (DV360 and/or The Trade Desk preferred) • Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights • Strong communication, presentation, and collaboration skills • Ability to manage multiple priorities and deadlines in a fast-paced environment • A passion for digital marketing and a commitment to continuous learning • Agency experience is preferred

Benefits

• health, dental and vision insurances • retirement savings plan • paid time off • health savings account • flexible spending accounts • life insurance • disability insurance • tuition reimbursement • more