Demand Generation Manager
6 days ago
Description
• The Demand Generation Manager owns G2’s global digital channel activation, execution, performance reporting, analysis and optimization. • Align with field marketing and broader demand gen teams to develop multi-channel digital strategies that meet marketing qualified opportunity and pipeline goals for each quarter and year across all segments and markets. • Day-to-day contact for agency collaboration and management, campaign tracking, testing approval, performance reporting, landing page development, lead routing, budget management and liaising with G2’s creative team for assets and messaging as needed, and more. • You will continually find new ways to increase conversion rates on G2 campaigns and web pages which includes testing creative options, ad and page formats, calls to action (CTAs), messaging, subject lines and more.
Requirements
• 3-5 years experience in digital marketing, preferably with a specialization in paid acquisition channels or B2B demand generation • A data-driven approach to performance tracking, A/B testing, reporting and campaign optimization • Strong written and verbal communication skills • Ability to work US-based hours, either eastern, central, mountain or pacific time.
Benefits
• Flexible work • Ample parental leave • Unlimited PTO
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