Campaign Manager, Paid Media

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GR0

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Seo • Content Writing • Influencer Marketing • Affiliate Marketing • Email Marketing

51 - 200 employees

Description

• Manage, optimize, and scale Google Ads campaigns across multiple ad types, including search, display, discovery, PMax, and YouTube. Create and implement advanced strategies to meet goals like ROAS, CPA, and CAC. Improve account diversity by utilizing various campaign types to increase effectiveness and performance. • Manage up to 12 accounts with a total MRR of $50,000 and a managed spend of $300,000. Consistently demonstrate optimizations that lead to increased client performance and budgets. • Independently handle client communications, including leading kickoff calls, providing strategic recommendations, and answering in-depth questions related to account setups and performance. Develop long-term client relationships and maintain positive engagement for over six months. • Collaborate with internal teams to deliver creative strategies, produce successful ad copy across various formats, and advise on the performance potential of display, discovery, and YouTube creative assets. • Stay informed on industry trends and updates, presenting relevant findings to improve departmental knowledge. Take an active role in contributing to team success by upselling clients on additional marketing channels and providing insights across other digital platforms such as SEO, SEM, and email marketing. • Use internal project management tools like Monday to organize workflows, meet client deadlines, and ensure smooth communication across the department. • Contribute to internal knowledge sharing by answering team questions on platforms like Slack.

Requirements

• Proficiency in Google Ads, Google Ads Editor, Google Analytics, and other digital marketing tools. • Strong understanding of advanced digital marketing strategies and optimization techniques for various Google ad types. • Experience managing high-value accounts with significant ad spend and achieving measurable performance improvements. • Excellent communication skills, with the ability to provide strategic insights to clients and internal teams. • Strong analytical skills with the ability to translate data into actionable recommendations.

Benefits

• Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual salary for this role is market competitive- $70,000 - $80,000 (commensurate with experience) • Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families. • Flexible PTO - We know that rest is vital to your wellbeing and career success, so we give you the flexibility and trust to take it when you need it. • Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.