Paid Search Strategist

March 30

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Tinuiti

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Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

Facebook • Amazon • Google • Instagram • Streaming

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

📋 Description

• As the Paid Search Strategist, you will plan, design, and execute Paid Search campaigns, overseeing campaign launches, including keyword and ad text creation/expansion, ensuring proper tracking setup, and providing instructions for all tools and engines. • Consistently seek out opportunities for innovation and growth. • Oversee junior team members’ daily utilization of reporting, analytics, and trend tools. • Track and monitor campaign results regularly, including daily/weekly/quarterly/yearly reporting, Quarterly Business Reviews, and End-of-Year analysis. • Independently communicate with clients through email or phone, fostering strong working relationships, and effectively managing their expectations.

🎯 Requirements

• 5-7 years of experience in Paid Search demonstrating in-depth expertise in campaign management and optimization with a proven track record in effectively managing substantial monthly campaign budgets ($250K+) • Experience and proficiency in utilizing competitive reporting tools such as SpyFu, Adthena, and/or Auction Insights, demonstrating an analytical approach to campaign insights and strategy refinement. • Possession of Google Ads Search Certification, showcasing proficiency and commitment to industry-standard practices. • Additional relevant certifications are considered advantageous (namely Google Display, Video, App, and/or Shopping). • Practical experience and proficiency in utilizing Paid Search platforms (such as Search Ads 360 or Skai) highlighting a comprehensive understanding of diverse advertising tools and platforms. • Practical experience and proficiency in leveraging Google Analytics, showcasing a robust understanding of web analytics tools and data-driven decision-making. • Experience managing and overseeing campaign types beyond Paid Search, including PMAX (additional advantage if experienced with Display, Video, App, Shopping, Demand Gen, etc.) • Demonstrated success analyzing data and using analytics tools to drive marketing decisions. • Advanced computer skills including Microsoft Excel & PowerPoint. • Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives. • Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams. • Ability to effectively train, collaborate with, and delegate work to more junior employees.

🏖️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% with immediate vesting • Perks and Wellness: Fringe, Forma, Thankful giving, Equity • Learning and Development: Mentor program and more