Demand Generation Manager

March 28

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NetDocuments

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NetDocuments is a leading cloud-based document management platform designed specifically for the legal industry. The platform aims to help legal professionals securely organize, manage, and collaborate on documents, while leveraging advanced technology like AI and automation to enhance workflows and productivity. With integrations into Microsoft 365 and various legal applications, NetDocuments enables law firms and corporate legal departments to improve efficiencies and service delivery while ensuring compliance and security of client information.

The Leader in Cloud Enterprise Content Management • Document and email management for law firms of all sizes • Client portals for external sharing and collaboration • Security & Compliance: ISO 27001, Soc 2 Type 2, HIPAA, FINRA, SEC

201 - 500 employees

Founded 1998

🤝 B2B

🛍️ eCommerce

🏢 Enterprise

📋 Description

• Develop and execute tailored Account-Based Marketing (ABM) strategies for NetDocuments' largest prospect accounts. • Partner with sales teams to identify target accounts, create account plans, and align marketing efforts with sales objectives. • Design and deliver multi-channel campaigns (email, content, social, events, direct mail, etc.) that engage key personas within target accounts. • Build and manage personalized campaigns for strategic accounts, leveraging marketing automation tools (e.g., Marketo) and CRM (e.g., Salesforce). • Collaborate with content teams to develop account-specific assets, including case studies, whitepapers, and executive briefs. • Monitor and optimize campaigns to maximize engagement, lead generation, and pipeline creation. • Serve as the primary marketing liaison for enterprise account sales teams, ensuring alignment on goals, messaging, and outreach efforts. • Work with aftermarket and customer success teams to identify upsell and cross-sell opportunities within existing accounts. • Facilitate regular ABM meetings to review progress, share insights, and refine strategies. • Track and measure the performance of ABM campaigns, providing insights into engagement, pipeline contribution, and ROI. • Create account-level reports and dashboards to share progress and recommendations with internal stakeholders. • Use data to continuously refine ABM strategies and drive decision-making. • Leverage marketing and ABM tools (e.g., Demandbase, 6sense, or LinkedIn) to deliver targeted campaigns and gather insights. • Ensure seamless integration of ABM efforts with the broader marketing and sales tech stack.

🎯 Requirements

• 5+ years of experience in B2B demand generation, ABM, or a similar role. • Proven track record of driving engagement and revenue through ABM strategies for enterprise or strategic accounts. • Strong understanding of marketing and sales alignment in an ABM framework. • Proficiency with marketing automation platforms (Marketo preferred) and CRM systems (Salesforce required). • Experience with implementing and using ABM tools such as Demandbase, 6sense, or similar platforms. • Exceptional project management skills and ability to manage multiple campaigns simultaneously. • Analytical mindset with expertise in campaign performance tracking and reporting.

🏖️ Benefits

• 90% healthcare premiums company covered • HSA company contribution • 401K match at 4% with immediate vesting • Flexible PTO (typically 3 to 4 weeks a year) • 10 paid holidays • Monthly contributions for life activities & wellness • Access to LinkedIn learning with monthly dedicated time to explore