Paid Search Manager
2 days ago
Description
• We're seeking a data-driven and tech-savvy Paid Search Manager to join our growing team and own our ads strategy. • You will be leading all search engine PPC campaigns to drive high-quality traffic and conversions that deliver strong ROAS. • Working closely with our CEO, you’ll lead our SEM program, collaborating with SEO experts and Business Analysts. • You have a tenured background working for SaaS products running paid search strategies on subscription based revenue models. • You’re extremely technical and data minded with experience implementing tracking technology and building customized reporting using blended data.
Requirements
• Must match the 'Target Profile' description above • Must have experience working with multi plan subscription based revenue models in SaaS • 3+ years of experience fully owning and managing paid search campaigns on Google Ads and Bing Ads (must have) • Strong understanding of PPC campaign management, including keyword research, ad copywriting, bid management, and conversion tracking and attribution. • Proficiency in Google Analytics, Google Tag Manager, and other web analytics tools. • Proven experience building comprehensive reporting and analytics, to deliver updates, insights and analyses to the senior leadership team. • Experience with A/B testing tools and methods for SEM optimization. • Google Ads certification (preferred but not required). • Familiarity with SEO and broader digital marketing principles (advantageous but not essential).
Benefits
• Full remote working with flexibility to set your own working schedule • Competitive compensation package • Comprehensive healthcare coverage for you and your dependents (provided by a leading carrier) • Retirement planning with company 401(k) • 15 days paid vacation, 5 days paid sick, 11 federal holidays • Full hardware setup including Apple laptop plus the latest peripheral kit • Access to the learning & development program, including sponsorship for certifications & accreditations • Company swag, seasonal gifts, and more…
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