Paid Media Manager

Yesterday

🇺🇸 United States – Remote

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

Apply Now

Receive Emails with Similar Jobs

Revalize

WebsiteLinkedInAll Job Openings

Software Development • Database Management • Revenue Operations • Commercial Operations • Process Automation

501 - 1000 employees

🤝 B2B

🛒 Retail

💰 Private Equity Round on 2021-11

Description

• The Paid Media Manager will be responsible for planning, executing, and optimizing B2B paid media campaigns across digital platforms. • This role requires a strong background in digital advertising, a data-driven mindset, and the ability to manage campaigns that align with broader marketing goals. • The Paid Media Manager will collaborate with external agencies and cross-functional teams to maximize ROI and enhance overall campaign performance. • Develop and execute data-driven paid media strategies across Google Ads, Bing/Microsoft Ads, LinkedIn Ads, and other platforms. • Create, manage, and optimize paid campaigns to meet company goals, including brand awareness, lead generation, conversions, and sales. • Conduct market and audience research to identify opportunities for effective targeting and ad performance. • Manage external agencies to deliver and optimize in alignment with company objectives. • Manage and optimize campaign budgets to ensure efficient use of resources and maximize return on investment (ROI). • Monitor spending, adjust bids, and allocate budgets across campaigns to ensure optimal performance. • Regularly analyze ad spend against KPIs and forecast future budgets based on campaign performance. • Collaborate with creative teams to develop compelling ad copy, visuals, and CTAs that align with campaign goals. • Implement A/B testing to continuously improve ad creatives, targeting strategies, and landing page performance. • Use analytics platforms (Google Analytics, HubSpot, etc.) to track, measure, and report on the performance of paid media campaigns. • Work with marketing operations to provide regular, data-driven reports to key stakeholders with insights, recommendations, and results. • Continuously monitor campaigns and adjust bidding strategies, targeting, and creative elements to improve performance. • Work closely with the content, design, and analytics teams to ensure alignment between paid media campaigns and broader marketing strategies. • Provide strategic guidance and recommendations to senior leadership regarding paid media initiatives.

Requirements

• 3+ years of experience managing paid media campaigns, with a focus on Google Ads, LinkedIn Ads, and other digital platforms. • Proven experience in B2B search engine marketing (SEM), and programmatic advertising. • Strong understanding of analytics platforms (Google Analytics, HubSpot, etc.) and reporting tools. • Experience in optimizing campaigns for various objectives (brand awareness, lead generation, conversions, etc.). • Strong knowledge of paid media platforms, targeting strategies, and ad formats (search ads, display ads, video ads, etc.). • Proficiency in data analysis, performance tracking, and reporting tools (Google Analytics, Google Ads, Semrush, etc.). • Ability to optimize paid media campaigns to meet specific KPIs and ROI goals. • Excellent communication skills and the ability to present complex data in a clear, actionable manner. • Strong project management skills, with the ability to manage multiple campaigns and priorities. • Familiarity with tools like Semrush, SpyFu, or other competitive analysis platforms.